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You have a big message. And you are ready to share it with the world. But where do you share it? How do you share it? Do I really need a blog?

Guess what? You don’t have to know the answer to all those questions when you have a content manager. 🙂

Seriously. You know how everyone has a “Zone of Genius”? It’s important that you figure out what yours is.

Gay Hendricks describes a Zone of Genius as “When you capitalize on your natural abilities which are innate, rather than learned. This is the state in which you get into “flow,” find ceaseless inspiration, and seem to not only come up with work that is distinguished and unique, but also do so in a way that excels far and beyond what anyone else is doing.”

Doesn’t that sound amazing? To capitalize on your natural abilities? Take a minute and think about that. How joyful would life be if you were focused 100% on your natural abilities? In my opinion, THAT’S when you have made it to the big leagues.

So what does this have to do with a content manager?

A lot actually. For a content manager, their zone of genius is making you visible online in a massive way. Just like if you are a business coach, your zone of genius is to guide people as they build their business. Or if you are a firefighter, your zone is fighting fires. It’s critical that you know what your zone is before you start outsourcing.

Here’s how a Content Manager can help your business pronto!

1. You’ll be working in your Zone of Genius every day

When was the last time you had a full work day to focus on what you love and what you are good at? Does it happen regularly? Because it should be. When you are making multiple six-figures, you should have a team to support you, so you can do the things that only you can do to make the cash register ring.

 If you aren’t spending time every week (ideally every day) working in your zone of genius, then you have some outsourcing to do!

>> How does this increase your revenue?  

While you are designing new products or coaching your clients, your content and social media manager will be making your message visible in all the places online. So, you get to do what you do best. And let’s be honest – we all make more money when we are happy and enjoying what we do every day ?

2. You’ll be up with all the marketing trends3

Guess what? I LOVE technology and marketing.  I love learning new software and reading about the latest Facebook algorithm changes.  And I’m good at it. It’s in my blood.

But I know that not everyone has that love and knack.  Just like I’m not too swell at balancing my checkbook or direct sales. I leave that to the professionals.

When you hire a content manager, they are already up to speed on all the latest and greatest. Remember when we talked about Zone of Genius? Well marketing is theirs. Which is awesome, because then it doesn’t have to be yours!

>> How does this increase your revenue?  

You don’t have to use precious time (and brain space!) keeping up with what your audience likes, what they don’t like, what they commented the most on, what headline you should use for your newsletter…… are you tired yet? 🙂

Saving all that brain space for other, more important things, will definitely let the universe know that you are ready for more $$$.

3. Your branding and messaging will be consistent

This is something that most entrepreneurs don’t think about.  It is sooooo important that you have consistent branding for everything in your business.

Branding is so much more than your logo and colors (although those are important too). It’s also your message, your ideal client, your values, and your mission. It’s how you connect with people in the world and what you want them to think about your business.

ALL of this should be consistent on your social media, blog, website, opt-ins, live videos, podcasts, etc. When you have a team that knows your brand, then your message is consistent where ever your tribe is looking for you.

>> How does this increase your revenue?  

When you are talking directly to your ideal client because you know your branding and your messaging, people will be throwing money at you. Seriously. When I figured this out for my own business (thanks to Your Brand By Design), my business tripled in one year.

4. You’ll have more time. Period.

Time is money, my friend.  For real. We all get the same 24 hours in every day.  But how are you spending yours? Do you really want to spend it creating graphics for social media? Or looking at the click-through rates in your email campaign?

When you have a team that helps you with all the content creation, you really do get more time. This could be valuable time to work on your business or even just have an afternoon with your kids. Whatever your motivation for more time is – insert that here >> ?

>> How does this increase your revenue?

Happiness makes the world go round. When you are happy, everything is elevated – including your paycheck.

No matter what stage of business you are at, having a team (if you don’t already have one) should be in your future plans. Not only for your own sanity, but so your message is spread consistently for all your tribe.

Do you want to chat more about how a content manager can help your business? Let’s chat!

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