The Blog

Your content was meant to do more

Are you ever worried that you aren’t producing enough content?

Or maybe that you want to increase your impact with your audience?

It could even be that you create a piece of content then it collects dust on your social media channels or blog.

Guess what, my friends?

Your content was meant to do so much more.  Oh so much more!!

50% of marketers say they struggle to produce content, but only 29% are repurposing. {source: co-schedule}.  Those are not awesome numbers and it’s a bit surprising that more people aren’t repurposing.  

Today we are chatting through some of the most brilliant reasons to repurpose your content.  And hopefully I’ll convince you to do more of it!

Time & Mileage

Time is probably one of the top reasons to repurpose.  

Let’s be honest.  There are only so many hours in a day.  There are only so many things you can do.  And for a lot of entrepreneurs – unless you have a team – content creation isn’t at the top of your list. 

But when you do create something that’s amazing – whether it’s a video, blog, or social media post – you want to get the most mileage out of it, right?

When you are repurposing, you are saving time and getting the most mileage. 

Use that amazing piece of content to create another form of content.  For example: turn your video into a blog post. Or a few of your social media posts into a newsletter.  Or an infographic out of a blog post. 

The possibilities are endless.

Reach a new audience

People learn and consume content in different ways.  Some prefer audio (podcasts), others prefer to read a blog, while some just want to read the bullet points in an infographic.  

If you have content created in all these mediums, you will naturally reach more people.  And if you add subtitles to your videos, that’s even more. 

And just like the more frequently and consistently you post on social media, the more people will see your message – the same is true with creating content.  

You have to be visible. That’s a non-negotiable these days.

People are waiting for you. Really, really. For YOU! If you aren’t sharing your message, then they will find someone else that is.  So stand up. Speak up. And tell the world where you excel. 

Derek Halpern of Social Triggers, says the advantage to repurposing content: “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.”

Reinforce your message

I’m sure you have heard that your customer has to see your message an average of 7 times before they purchase.  Repurposing your content helps you shorten the sales cycle because they are seeing your message more often.

Repetition is one of the best ways to help people remember something. So why not repeat your message?

I’m going to use my own content as an example for this.  I write a blog post, then share it in a video, then in my newsletter, and I will create about 5-7 posts from the blog and video.  That is somewhere around 8-10 pieces of content from my blog post. Assuming someone sees 4-6 of those, I’m already ½ way through that sales cycle.

Amazing right?

Have an omnipresent approach

Consistency is important, but that doesn’t mean you should use the same platforms and mediums for everything you do.  It’s better to use the same message across diverse marketing channels, which in turns creates an Omnipresent approach (which is my other love language!) 

Your audience isn’t just on Facebook. They are also on LinkedIn or Instagram. They are watching YouTube videos and reading blogs.  They may be using Alexa Newsbriefs. 

Your message should be accessible in multiple places.

So are you ready to increase your impact and income by leveraging your content?

Join the free 4 day content repurposing challenge

This 4 Day Challenge will help you discover how simple it is to get maximum visibility and mileage by repurposing the content you have already created.

Because really, your content was meant to be more.