I feel absolutely blessed to be able to mentor other women and entrepreneurs. And lately, a question that’s popped up a lot is this:
Do I really need a website? Can’t I just get by with LinkedIn and in-person marketing?
Don’t get me wrong: I’m a HUGE LinkedIn fan. (Seriously – it’s been my #1 networking hot spot) But my answer is always a resounding…
YES!! You NEED a website!!
It’s for one simple reason: your online footprint.
There’s a local pizza place that is absolutely fantastic. They’re delicious, they’re priced like Little Caesar’s, and they support the local high school’s business program. That’s the kind of business that I love to support! (Plus, I love their pizza – it’s hands down the best I’ve ever had… sorry, Chicago!)
The only problem with that particular business is that it’s got a very confusing online footprint. A quick search for this company brings up a website that’s got a nostalgic 1990’s vibe to it. Their current website, while newer, is confusing and hard to navigate.
In any case, their online footprint is so skewed that most of my neighbors don’t know this company exists.
Without the word of mouth that this company has built through its reputation and by supporting the local high school, I’m sure it would have closed long ago.
What this company needs is an updated and easy-to-use online presence. It needs a site that’s easy to use, easy to see the menu, and easy to fill an online order. Without that single factor, it’s forever going to be playing catch-up with the bigger chains.
And guess what? Our businesses are no different. Well, except we may not serve pizza.
Having a website gives you authority & credibility
A friend of mine recently started her own business. She designs specialty socks, has them manufactured in China, and then sells them nationwide. But do you know what she needed before she could find a manufacturing partner abroad? A website.
Potential suppliers needed assurance that this wasn’t just some sort of scam or joke – that they would be supplying these specially designed socks to a legitimate company who could pay. Thankfully, she had a professionally designed website she could send prospective suppliers to visit. One year later, she’s doubled her design offerings and still works with the same manufacturing supplier.
Of course, having a website is just the start
But it’s an important start. Once it’s been squared away, it’s time to move on to other parts of your online footprint. It’s time to add in social media, run ads, and do some heavy-duty networking.
Having that website, though, allows you to have a place to refer your leads so that they can get more information about who you are, what you have to offer them, and turn them into a paying client.
Are you ready to expand your online presence? We’d love to help you – just give us a call and we’ll make it happen.