Okay, so I’m probably going to ruffle a few feathers here. But I don’t think that it matters whether your company is B2B or B2C when it comes to your marketing strategy.
Okay, so even if your company is B2B (business to business), you’re not selling your products and services to soulless robots. No matter how stern or impassive the rep you’re dealing with, they’re still human. And, with B2C (business to consumer), you’re selling directly to people.
So how should this influence your marketing and advertising? Simple. You’re marketing to people, so be a person!
Your personality is an asset
Whether I’m at a networking or neighborhood event, I can’t pull my personality out of my conversation. If you talk to me long enough, I’m going to tell you about how my son peed all over the carpet or about how the backyard still needs some work so that it’s a great place for my kids to play. You’ll also figure out, pretty quickly, that this ginger has some sass. Oh, and a mind of my own – with some opinions to go along with it. There’s no way to separate my personality from my conversation.
But I’ve found that my personality is one of my best assets. Why? Well, my neighbors love that I care how my yard looks, and that I keep it up (okay, so that my husband keeps it looking nice). My colleagues and associates love that I have opinions and knowledge – and that I’m willing to share them openly in person or through this blog.
Admit it – you’ve loved seeing some of the hints and tidbits you get on here. Plus, you’ve enjoyed the sass and stories.
I’m not an isolated case, though. Your business will do better as you incorporate, love, and own your personality. (Okay, so unless you have some weird habit like biting your toes during a meeting. Then, you should probably leave your shoes on – but you know what I mean!)
Marketing to people is as easy as connecting
That means that, whether you’re B2B or B2C, your end goal is as simple as connecting with your audience. Your specific type of audience may need some TLC. But you’re still just connecting with another human being. If that doesn’t take the scare out of marketing, then I don’t know what else will! Because there’s something absolutely amazing and wonderful about making a meaningful connection with another human being. Being able to help another person through your products and services? That’s even better! Making a sale is just a pretty awesome bonus.