The Blog

7 Ways to Increase the Visibility of Your Online Content

Whether it is on your website, social media, or a blog, your online content can be an insanely powerful tool for your business. 

From simply spreading the word to connecting with customers, there are so many benefits for users to reap. 

However, you can only reap these benefits if people actually see your content

So, how can you gain organic visibility? Let’s take a look. 

1. Follower Quality vs Quantity

It can sometimes be tempting to focus on gaining a substantial number of followers. However, if you have followers that don’t really care about your posts, brand, or business, those followers won’t do you much good. That is why you need to focus on quality over quantity.

You need to begin by defining your target audience. Then use a media monitoring tool to search for specific keywords across many social media platforms. For example, a healthy brand should search for “organic food”, “gluten-free”, or even “vegan”.

You can also take a look at followers of similar brands and competitors and follow them. If they are interested in topics that you cover, they will likely follow back.

 

2. Engage with People

Engagement is truly at the core of boosting organic visibility. The more people who get talking about the things you post, the more people that it will likely reach. This is how the “reach” metric works. 

Ask questions to encourage people to engage with you.

 

3. Post at the Right Time

While there certainly isn’t a magical time to post on social media, you should always strive to post for the most visibility. You can increase the chance of people discovering your online content by choosing times/days that most of your followers are online. 

Look at your social media page insights or Google Analytics to identify this. 

 

4. Include Visuals

Including high-quality visuals on your website, social media feed, and blog posts is one of the best ways to boost both engagement and visibility. Photos, GIFs, and infographics are all great choices. 

Not only do visual posts get more comments, likes, and shares, but people retain information better.

Even better if you can use pictures of YOU!  People want to connect with the content creator, so we find that graphics with pictures of actual people work best.

 

5. Use Hashtags

Tagging your posts with hashtags helps to send them around to more people. Include tags that are relevant to your industry that your target audience may search. You can also check to see what tags are currently trending to use them to boost your visibility even further.

Just make sure you remain on track with your branding whenever you post. Avoid trying to stuff content in an unnatural way. 

 

6. Pin Your Most Important Posts

Social media sites usually keep your most recent content at the very top of your feed. However, even the best content can become lost in the hustle and bustle of it all. Most sites have now added a feature that allows you to pin important posts.  

You can pin important announcements, popular posts, or posts that truly capture your brand’s essence.

7. Work on Personal Branding

When you develop a clear and consistent brand for your business, you take a crucial step towards success within your business. However, when you develop a personal brand, your business’s brand becomes even stronger than before. You can use many media monitoring tactics to see who is talking about your brand.

Social media is becoming an increasingly successful PR tool. That is why you should never underestimate it when building your brand.

The Bottom Line

We all know how hard it is to craft compelling and informational content that is relevant to both your brand and target audience. Don’t let all of your hard work go to waste. 

Instead, follow these 7 tips to get your online content and brand in front of more people who need to see it.

Do you need support implementing these ideas to increase your visibility each week?? Check out the Visibility Insiders Place!  

You’ll discover the best strategies to increase your visibility in a SIMPLE way.  And you’ll get support with it every single week!