We talked about some of the basics of social media in our Social Media 101 and 102 posts. Even so, why is it that so few small businesses are diving into social media? Last time I checked, there was no code brown in the pool, folks. It’s time to get in already.
The Joys and Pitfalls of Social Media: it takes time.
Time is our most valuable resource. You can always make more money; you can always make more pancakes. Well, unless you run out of time. Then there’s not going to be any more pancakes or time to make more money.
- Pitfall: Yes, social media can be a time suck. I mean, have you ever gotten on Facebook to check just that one quick thing? Three hours later, I can’t even remember if I checked that one thing or not! Social media can, and will, take as much time as you’ll give it.
- Joy: Social media is a quick, easy way to reach a larger audience than ever before. A social media campaign – a successful one – can be monitored and sustained with as little as 15 minutes a day. Now that’s a great ROI.
Does that mean that *you* have to be the one managing that social media campaign? Of course not. Lots of larger companies have dedicated social media managers handling this sort of thing. Then again, they’re usually running multiple social media campaigns across several different platforms.
It takes regular, dedicated effort.
- Pitfall: This means work. It means research. I mean, you can’t go posting all willy-nilly on social media. Well, okay. You can. That’s what most teenagers do, after all. But we’re a business, so we probably ought to have some semblance of order, right?
- Joy: Once you’ve got a plan in place, it makes the effort more streamlined. It makes the work easier. Figuring out that groove takes time and energy, sure, but it’s time well spent.
Dedicating some time to studying social media is a great way to make sure that you’re not wasting effort. Social media coaches and classes are available for every platform imaginable.
That means setting up an account.
Study and prepare all you want, but it’s time to set up an account. I mean, you just did all that prep work and study. Don’t you want to use it?
- Pitfall: Sometimes the perfect Twitter handle is already taken. It takes time to build the perfect Facebook header. Most people, including Google, admit that Google+ needs a few changes. It also means you probably ought to take some actual photos for that profile pic. Duck face bathroom selfies only get you so far on LinkedIn.
- Joy: Once that account is set up, it’s a huge sigh of relief. You’ve claimed that much more digital real estate for your company. Now it’s time to make that digital real estate work for you.
Setting up some accounts can be tricky. After all, there are some secrets to getting your account noticed.
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Hey… it’s always fun to be ahead of the learning curve. Stick around and we’ll keep you ahead of the game.