When I was little, my mom put me in dance classes. What I really wanted was to take karate lessons, but instead I learned ballet. Unfortunately, either due to my lack of interest or lack of natural ability or the fiasco that was the year-end ballet recital, my mom said I didn’t have to take any more ballet classes after that.
That’s **NOT** the kind of story you want to hear with your social media team, though. You don’t want to hear all about how it didn’t work out – or worse, how it crashed and burned in absolutely epic proportions.
So to avoid all of that messiness, let’s look at the 3 essential skills your social media team has to have to succeed.
1. Your social media team needs to be savvy about their work
If I’ve learned anything from watching the bazillion inspiring sports movies in existence, it’s this: you need a unified team to win (that and a really good theme song). You can’t rely on just one person to get it done. You need every member of that team. And every member of that team has to do their part 100% in order to get the job done.
Your social media team is the same way. They need to be the best at what they do. They need to be able to see the ins, outs, and the entire Matrix behind the social media platforms so that you can see the results you want.
2. Your team needs to be an expert on your work
Now, in order for your social media team to be able to be good at what they do, they’ll also need to be an expert at what it is that YOU do. Whether you use an in-house team or subcontract a team, they need to know what it is you do and how you do it. Otherwise, there’s going to be a serious disconnect between your company and your audience.
That disconnect is not a good thing. That disconnect leads to dissatisfied clients and business decline. So no matter who it is that has your social media back, make sure that they have access to *ALL* of the training on your company that they need to succeed – and to make you look good, too.
3. Your social media team needs to enjoy what they do
Finally, you want a team that enjoys what they do. You want to give them enough freedom to have fun with it, too. Nobody likes a boorish company – especially on social media. People want to see the fun side of you and your business – and the best way for your social media team to do that is by having fun.
Now, that doesn’t mean you need to buy every member of your social media team a lifetime membership to Disneyland (although that’d be particularly awesome of you). It does, mean, however, that you give them the opportunity to let them have fun while working. Let them find fun ways to get you extra exposure – like by pretending to be Thor while on a customer service shift.
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