If you have followed me for any amount of time, you know that Metrics – especially social media metrics – are kinda my love language.
Metrics can be kind of confusing if you aren’t sure what to look for and why the numbers are so important. There is reach and engagement and followers and video views and so many more. And the names of the metrics can vary from channel to channel.
I’m going to be walking you through the most basic metrics that every company should be paying attention to based on your goals.