Sooo.....you have probably heard - Live video MUST be part of your marketing plan. Hubspot reported that 54% of consumers want to see more video content from a brand or business they support. Say what?? Yep. Your customers want to hear more from you. They want to learn about your pro
So summer is upon us. Or for us in Utah, it’s already here. (Besides all the unusually rainy weather we have been having ?) It's not been an awesome start. How do you spend your summer? My summers are filled with camping, popsicles, lazy nights, outdoor movies, swimming,
First of all, what the heck is a content plan? How is that different from a content strategy? Well, a strategy is the higher level plan for your overall marketing. It’s setting goals and identifying your ideal client. It’s knowing what platforms you will be posting on and what th
What’s the first thing you see when you visit my website? A great picture of my friendly mug. This isn’t a coincidence or an afterthought. On the contrary, it’s completely intentional because studies show that customers want to see the people behind a business. More than that, they want to inte
Believe it or not, video marketing is not as tricky as it sounds. Sure there are some logistical things that need to happen, but it’s typically well received by your audience and will give you a leg up against the famous algorithms. The latest statistic was that by 2021, 80% of cont
You have a big message. And you are ready to share it with the world. But where do you share it? How do you share it? Do I really need a blog? Guess what? You don't have to know the answer to all those questions when you have a content manager. :) Seriously. You know how everyone
So you spend time writing a blog post or recording a video for your Facebook page. You are super proud of the new piece of content and happy to distribute it to your followers. But then what? Does it just gather dust on your blog somewhere? Does your video ever get
Spend less time creating and more time repurposing. Yep. I’m sure that’s a saying somewhere on the web. If not, you can quote me for saying it first. One of the biggest questions we get from our clients is "why does content repurposing work?" Read on for the answer. :) I
Every year, I make a list of Best Software for Small Business. These are the programs that I regularly use throughout the year. You can view last years post here. These are the programs that work for me and my business. Every business is different and has different needs, so there are some thi
When was the last time you did a content audit? And you may also be asking what the heck is a content audit! Well, my friend, read on to learn more about why it’s important and why you should do it sooner rather than later. What is a content audit? A content audit is simply looking through you
