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Spend less time creating and more time repurposing. Yep. I’m sure that’s a saying somewhere on the web.  If not, you can quote me for saying it first. One of the biggest questions we get from our clients is “why does content repurposing work?”  Read on for the answer.  🙂

 I have a client that used to spend HOURS a week creating content.  She was recording Facebook Live, posting to 4 social platforms, blogging, creating show notes, blogging for Reddit, writing a blog for her website, sending email newsletters, and doing Instastories.  

Her content was fantastic. She provided tons of content and had a decent email list.  But she was exhausted (I’m exhausted just thinking about it!) Can you blame her? So although she had fantastic content, she didn’t understand why and how repurposing content works.  Now she spends a fraction of the time creating content each week.

The Goal

The goal should be to get eyeballs on your content from other sites, but lead them to your website.  You want them to be in your territory, so they can find the other great things you are sharing.  Getting them inside your funnel will boost your marketing strategy.

Sounds easy right?  Or maybe a little overwhelming?  Let me clarify.

Repurposing content increases the awareness of your brand.  It allows you to connect your blog posts and brand to a wider audience — but without any extra research on your part.  It’s pretty awesome.

Why You Need to Know Your Ideal Client

One of the most important things to remember when you are repurposing content is who your Ideal Client is.  That may sound strange, but if you don’t know who you are talking to, then your content won’t capture their attention.  (I actually hang a picture of my ideal client on my computer screen, so as I’m typing this, I’m thinking of her.)

It’s possible to have multiple ideal clients.  They may enjoy the same piece of content, just delivered in different ways.  

  • IC #1
    • Blog post
    • Infographic
    • Branded image
  • IC #2
    • Facebook Live
    • YouTube Video
    • Podcast
  • IC #3
    • Slideshare
    • Daily tips on social media
    • Webinar

You can use the same content for each of those mediums – by simply editing the content into the new format.  Awesome, right? You will not only save time and brain cells, but you’ll reach more people and essentially put more money in your pocket.  

Why Does Content Repurposing Work?

So knowing all of that, why wouldn’t you try to get the most out of one piece of content?  

  1. It’s obviously good for your mental health 🙂
  2. You can get more miles and traction out of your content – saving you time and brain cells.
  3. You’ll reach more people and essentially put more money in your pocket.

So, get to it!  Find one blog post this week that got a lot of traction.  Then list 5 ways to repurpose it in the next week. This blog post will give you some ideas.


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