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So you spend time writing a blog post or recording a video for your Facebook page.  You are super proud of the new piece of content and happy to distribute it to your followers.   But then what?  Does it just gather dust on your blog somewhere?  Does your video ever get seen again?  I mean come on, your hair did look great that day!

This is exactly why repurposing content is a great idea.  Your message gets out to your audience multiple times from one piece of content.  And the best part – you don’t always have to do the repurposing part yourself. That is an excellent thing to outsource.

What is Repurposing

Repurposing content is simply taking one piece of content and using it somewhere else.  {You can get a bunch of ideas on where to repurpose here.}  You basically slice and dice pieces of your content into different formats.  It sounds simple in theory, but it can get tricky sometimes.  Either way – it’s worth your time and investment.  And honestly – you are likely to produce better content when you produce it with repurposing in mind, than dividing your attention to a bunch of different platforms.

Benefits of Repurposing

50% of marketers say they struggle to produce content, but only 29% are repurposing. {source: co-schedule}.  Not awesome numbers there.  So we compiled a list of some of the most brilliant reasons to repurpose your content.

  1. Time.  {Need I say more…..} Time is probably one of the best reasons {if not theeee best} to repurpose.  To save time in the content creation process and give you time to do other valuable work.  And more importantly – increasing awareness for your brand.
  2. Reach a new audience. People learn and consume content in different ways.  Some prefer audio (podcasts), others prefer to read a blog, while some just want to read the bullet points in an infographic.
  3. Reinforce your message. I’m sure you have heard that your customer has to see your message an average of 7 times before they purchase (or 9 or 12 or 57. It seems like the number changes every day.)  Repurposing your content goes a long way to reaching that number.
  4. Diversifies your content. Consistency is important, but that doesn’t mean you should use the same platforms and mediums for everything you do.  It’s better to use the same message across diverse marketing channels.
  5. Increase your online presence. Isn’t this what we are all in the business of anyway?  Especially with all the constant changes on Facebook, it’s important to have a strong online presence to raise brand awareness.
  6. Improves your SEO. Having more content online does help improve your SEO. We aren’t experts here, but Chris Siebeneck at SEO Werkz. We trust her with all our SEO questions!
  7. Enhances your own knowledge. Never stop learning. That’s our motto!  You can never be too good at what you do.  Repurposing really does help you to become well-versed in what you do and expand your skillset and knowledge base.

Derek Halpern of Social Triggers, says the advantage to repurposing content: “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.”

What to Repurpose

Let’s be honest.  All your blog posts and videos won’t get the same amount of attention from your audience.  If you have a lot of content already, check out your Google Analytics to see which ones received the most traffic.  Those are the ones to start repurposing.  Those are the posts that your audience loved and most likely want to see again or learn more about.

If you don’t have a website full of content.  Never fear!  Start with one platform right now.  Turn a video into a blog post or take a blog post and republish it on another platform.  You have to start somewhere.

And if you need some help.  We are here for you!  Schedule a time to chat.

7 Brilliant Reasons to Repurpose your Content

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