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As every business owner knows, there is a market advantage to becoming a “thought leader” in your industry and putting out killer content, that keeps you ahead of the competition. While that is achievable, it also takes A LOT of time – time brainstorming, researching, creating targeted posts, etc. – time that most small business owners don’t have.

But what if you created one piece of amazing content, then used it 15 other ways so you had new content for an entire month. That would be pretty rad, right?  {And even better if you had someone do it for you!} That would definitely increase your reach and impact, don’t you think??

Content repurposing is taking a single piece of content and tailoring it for delivery to other channels. Repurposing, cutting up, re-using, and re-formatting one piece is beneficial for several reasons.

  • Saves you time. Instead of having to brainstorm different blog posts, social media posts, what to share on a podcast, what to send in your newsletter, etc. – you can pull from the content you’ve already created.
  • Helps you reach a new audience. People respond to different forms of media. I personally prefer blog posts or podcast, while others like to view the video or the infographic. By using one topic, but delivering it in several different formats, you have the potential to appeal to more people.

Seth Godin said it well, “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles.”

  • Reinforces your message. Repetition is a key element of effective marketing. People respond to different forms of media, so it’s important to reinforce your message in different ways. The Rule of Seven suggests that buyers need to hear or see your message at least seven times before they’ll act on a purchase.

Let me show you how this can easily be done. For example, let’s say you recorded a 5-minute Facebook Live video, here is a list of 15 ways to get the most mileage out of that one video.

  1. Record Facebook Live Video
  2. Share to YouTube Video
  3. Extract the audio for a Podcast episode
  4. Video iTunes episode
  5. Transcribe to create a blog post
  6. Post the blog on LinkedIn Pulse
  7. Post the blog on Medium
  8. Create 2-3 tweets
  9. Share on LinkedIn 2x
  10. Create 2-3 memes for Facebook, Instagram, and Pinterest
  11. Create a SlideShare presentation for LinkedIn SlideShare
  12. Embed SlideShare presentation and video on your website
  13. Send in your monthly newsletter or communication with your list
  14. Add the link to your email footer
  15. Edit for a guest post on another blog

That is A LOT of content from a short 5-7 minute video, right?  Our clients love that they record one short video (most of them are doing that anyway) – and Simply Online repurposes it into several other formats without any extra time commitment on their part. It gets them seen and heard in their voice, but using our systems. {insert sound of singing angels}

In small business, every dollar counts – so it’s a good idea to make sure your content is working really hard for you. Repurposing is a great way to do that.

Want to learn more about how we can help? Schedule a call HERE.

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