I have a confession. I have made some big marketing mistakes this year and vow to never repeat them! But there have also been 3 valuable lessons from those mistakes that are important to share. ?
Before we dive in – if this is a topic that speaks to you, please share with your friends and tribe. I am passionate about helping entrepreneurs and let’s face it, video is much more fun with friends!
Marketing Mistake #1: Overcommitting
The first quarter of the year, I was pumping out content like crazy, active on ALL the social media channels, going LIVE several times a week, and trying to keep up with stories because I know that’s where the magic happens. I was also writing my own blog (not using my own advice and repurposing – DUH!) My weekly content calendar was taking HOURS. I had forgotten the own time-saving methods that I teach to my clients every single day.
I was doing too much, got overwhelmed, and shut down.
No blogging or Facebook Live for about 5 weeks. Can you relate to that?
As business owners, it’s easy to get caught up in what we should be doing based on what works for everyone else. I’m a firm believer that as long as you are strategic in your marketing and consistent, then it’s okay to hate Instagram and play there regularly – GASP!
Yep. I said it. It’s okay to not be on all the channels. It’s okay to slow down and do things at your pace. Consistency and having a clear message is way more important than inauthenticity and massively producing content.
If you want to learn more about my theories on marketing mistakes – check out the Multiply Your Message Blueprint. We talk all about the social media channels, content creation, and finding a strategy that works for YOU.
At first, the changes were small and hardly noticeable – except that I had more time and was checking a few more things off my to-do list than usual. I noticed the longer I avoided the camera, the harder it was to get started again. Have you ever had that happen to you?
Marketing Mistake #2: Skipping What I Know Works
So NO Facebook Live for 5 weeks. That may not seem like much, but it was a big change from my regular schedule. The real shocker came a few weeks later when I saw that my reach and views had dropped nearly 200%!!
HUGE marketing mistake.
I didn’t realize what an impact Facebook Live had on my numbers. I knew that it worked for me, but I guess I didn’t realize how much. Well, let me tell you, friend, it made a big difference.
I got frustrated and had my own pity-party. It felt like I was starting over. I had to earn the trust of my tribe again and remind them that I’m still committed to the process. It’s not super fun to have to regain all that momentum and excitement when my numbers were so far down.
Marketing Mistake #3: Not Being Social
The last marketing mistake was not being social on social media. My team was posting regularly, so there was content consistently going out. But I wasn’t spending enough time talking to my audience, communicating in groups, and checking in on my current connections and friends.
Social media is about being social. Shocker, I know! We have clients that come to us quite often and say “I hate social media. I don’t want to do it. You just take care of it all.” Well, my friend, that make work in the short term, but it’s nearly impossible to create a strong presence when you aren’t being on social media yourself.
Your tribe wants to hear from you. They want to connect with you in stories. They want you to respond to their comments and questions. So while I completely support outsourcing the social media postings, it’s critical that you remain involved and engage with your audience. Social media is about those relationships and there isn’t anyone in the world that can replace you.
Moral of This Story
- Know what works! Review your analytics so you know what parts of your marketing are critical. Then when you do get overwhelmed, you know what the essentials are to keep momentum.
- Don’t overdo it. It’s natural to get overwhelmed occasionally. It will happen. The important thing is to know what can get you through that slump quicker and not so destructively.
- Give yourself grace. If you miss a week, it’s okay. Life happens. And if you do go 5 weeks without being super active on your social channels, find the lesson in that and move on.