Do you ever wonder WHY creating a content calendar is so important? You hear all these experts talking about it, but you can’t figure out why they all insist on one?
Well, my friend, you are not alone. BUT you don’t have to be!
Creating a content calendar can be simple (and I’m going to show you how here), but first, it’s important to know WHY a content plan can work for you and how to make it successful.
“If you fail to plan, you plan to fail”
Doesn’t it seem like everyone says that? It’s because it’s true! Having a plan will absolutely help your content plan work. That’s why it’s called a content PLAN!
I spend about 2 hours at the end of every month planning the content for the next month. I am lucky to have a team that supports me in creating graphics and actually posting and implementing, but I write the blogs, schedule the FB lives, creating topics/themes for the month.
If I don’t have a plan and I’m just posting whatever trending article I found in my Facebook feed that morning, I’m not going to get very far (plus that can get old for your followers.)
Believe it or not, there are guidelines for posting. 80% of what you post should be value based. You are giving your audience tips, tricks, and support. You are not asking for anything, just sharing your knowledge. These posts can be recent blog posts, past blog posts or quotes, testimonials, engaging questions, etc.
Then 20% of what you post should be sales focused: sign up for the newsletter, follow me on my other channels, buy this product, etc.
These are just guidelines. You will need to review your own analytics to see what’s working and what’s not, then adjust accordingly.
When you have planned out what you are posting for the month (or even just have a topic) posting becomes soooooo much easier! You aren’t sitting at your computer thinking “now what should I post today?”
Social media platforms are meant to be posted to regularly. You get more points in the algorithm if you are posting consistently, which means more reach and engagement (which is the whole point of social anyway, right?”
And for extra bonus points – going live at least 1x/week will help too. 🙂
When you are consistent, your audience relies on you. You become the go-to person in your niche. They share your posts with their friends. They become your raving fans.
And guess what? When you have a plan, then consistency is easier.
Know What Works
You have to know what’s working and what’s not. If you know that, then it’s easier to make a plan because you know what your audience wants to hear from you.
I schedule time in my calendar every Friday to go through the analytics of all my social channels. I learn when the best times to post are and what my tribe engaged with the most. If there is something that really caught their attention, then I’ll make note and post it again in a few weeks.
If I have a video that didn’t do well, I dig a little bit to figure out why. Was it the topic? Was it the time of day? Did I not promote enough on my page and in my emails?
Analytics will tell you all of this, so make sure you are looking at them regularly. The ones provided by each platform are sufficient enough, especially in the beginning.