Do you ever have those moments when you DREAD doing something? That’s how I have felt the last 6 weeks about recording Facebook Lives, content planning for my own marketing, and just blah. Crazy right? It’s boggled my mind why I just couldn’t make myself do it.
Then I had an epiphany when I was at a conference in California a few weeks ago. Well actually, it wasn’t my epiphany as much as it was my business besties. She said something to me that changed my world – in a very good way.
She said she was at the gym riding on the bike when it hit her. What if you treated your brand like a person? What do they feel? What do they like to eat? What is their sense of humor?
We talked about that for a few minutes and it hit me like a ton of bricks. So much so, that I left the conference and went to our hotel room to brainstorm and get all the thoughts out of my head and onto paper.
I had fallen out of love with my brand. It’s boring. I’m not passionate about it. That’s why I didn’t want to do Facebook Live. That’s why I haven’t written a blog post in well over a month, why I haven’t created my own content calendar in a few months. It’s why I haven’t really been talking about my business. And really – it means that some things need to change.
Why do I tell you this? There are a few reasons.
Amber Griffiths (my biz bestie) is a brilliant freaking person and you need to know her. If you don’t, let me know and I’ll connect you. She is launching a group coaching program today (which I am a part of so we could hang out too!) It’s a year-long program for $2,500. We went the rounds on the price because it’s way too low, but she is so passionate about people loving their brand, she wants to make it affordable.
If you want to know more, let me know. I’ll fill you in. I’m not an affiliate. I don’t make money off of this. I just really want you to know her and have her brilliance in your world. When I worked with her 2 years ago, my business tripled. Seriously. Connect with her.
Integrity and kindness are my core values. When people aren’t authentic it shakes me to my core and I may or may not cry ugly tears. And that’s a whole other story for another day, but know that recently my core has been shaken and I don’t want anyone to ever experience that with me and my brand. I want to be authentic in every single thing I do.
So I’m being transparent when I tell you that I fell out of love with my business and I’m changing some things – some really good things! I am so excited to tell you all about it!
3. New Branding!
New branding is coming. New colors. New look at feel. Brighter colors. More humor. I love sarcastic and punny humor – so let’s have more of that, shall we? I’m getting so excited just as I’m typing this out! My website isn’t updated yet, but it will be soon.
4. Content Planning – new service!
And with that – some new services. When I thought about things that weekend in California, I realized the thing I love to do most in this world is to plan. And business-wise – I love to plan content. And I’m good at it.
I am so passionate about people having a solid content plan for their social media, that we do it for all our clients. Well my friend, now it’s a stand alone service.
Maybe you aren’t ready for done for you services. Maybe you love being on social media, but you don’t know what to talk about. Or maybe, you just need some brainstorming help while creating your calendar. This would be a great program for you!
We will get on the phone for 90 minutes once a month to review your analytics from the prior month and plan your content for the next month. You will know exactly what to post and when on your social platforms. You will have ideas for your live video and stories. It will take out the brain work or guesswork of posting. So then you have oodles of time to do what you do best – be social on social media.
Because this is a brand new stand-alone service, I’m offering 6 months for the price of 5! This is just a launch price, so I won’t ever offer it again. And honestly, I was going to do it for Black Friday, but I’m so darn excited, I’m going to offer it now.
So if you are interested, please let me know. Even if you have questions and just want to chat – let’s do it. I just love planning content. I know that may be weird to you, but it’s my zone of genius and gift to the world.
So party on! And let’s chat more.
Love you all!