Okay, so I don’t really think you should only run a marketing campaign for only a week. In fact, I think that’s an absolutely horrible idea.
Generally speaking, yes. If you’re doing a launch, then a one-week, intensive marketing campaign can be a great thing. However, if we’re talking about how long you ought to run your ads on Google or how long your Facebook Ad should run, then one week is probably way too short.
What about a month?
A month is better than a week for an ad. If you’ve ever signed up for an ad on Google AdWords, it recommends at least six months to see a good return on your marketing investment. Why six months?
Well, because it’s really hard to get reliable data after only a few weeks. If you *really* want to be able to see what’s working and what isn’t, it’s going to take a few months. It’s like exercising. You aren’t going to see results after a single workout – or even a whole week of workouts. It’s going to take a few months.
Sad, isn’t it? I guess I’d better not eat that extra snack later…
Does that mean it has to be the exact same ad for six months? Oh, heavens no! You can update them, do some A/B testing, or just change them part way through to coincide with different specials you’re running. The point is – to keep marketing.
Okay, so I guess I need a bigger marketing budget then…
Human nature is to always want it bigger and better. The only real problem is if your current marketing budget is “ZERO.” Then you *definitely* need a bigger budget. Otherwise, there are a variety of ways to stay within your budget. It may mean starting small – and running a limited-time ad. Or maybe it means working with some bloggers rather than running Google AdWords. There are a ton of options.
It’s going to depend on your business and what your services or products are. If you’re offering professional services, then we definitely recommend starting with networking and advertising on LinkedIn. If you’re targeting a younger demographic, then we’d suggest you start with a few Facebook ads – or maybe even Periscope.
The point is, though, that you need to START marketing. Well, unless you’ve already started. Then you need to keep marketing. If you’re ready to add some LinkedIn or Facebook ads, make it Admin-Ease easy and just give us a holler.