The Blog

Do I need a content strategy?

Let’s chat about content strategies. Specifically, do you need one? 

The short answer is yes. 

The long answer is come to the free training on Thursday to find out all the details 😉

Just kidding. I’m going to share some of that here too, but still come to the training on Thursday! More info on this in just a minute. 

Create the breadcrumbs

“Content & Visibility marketing is about the impact you make,

the customers you thrill, and the breadcrumbs you leave behind.”

(David Arvin)

I love that he says visibility marketing is all about “the breadcrumbs you leave behind.” It’s about the pieces of content you share on social media, in email, video, on podcasts, on YouTube … and a plethora of other ways.

It’s about casting a wide net and reaching more of your perfect customer. It’s the way of marketing for 2022. Without visibility, you have no leads to market to. 💣

If you aren’t showing up to create the breadcrumbs, then your business will suffer, your perfect customer will find someone else, and your message will be invisible.

But guess what, my friend? It doesn’t have to be that hard. It doesn’t have to be scary and take a ton of time.

Why do I need content and a content strategy? 

A Content Strategy is the development, planning, creation, delivery, and management of content.

Creating content should be a priority for ALL business owners.  No one wants to just see third-party links and fun graphics anymore. It’s about sharing your expertise and knowledge, then nurture your perfect customer to take the next steps with you 

  1. Content attracts customers, engages them, and builds trust.
  2. Content allows you reach MORE people online. You’ll massively increase your visibility when you are creating your own content. 
  3. Content helps consumers to engage more personally with your company and get to know you.
  4. Content increases your authority on your niche topic.

Create Your Strategy

Thursday we are diving into all of this further.  We’ll create your content strategy for the next 90 days.  You’ll discover how to work smarter with your content so you increase your visibility, connect with your perfect customer, and takes less time to create.  

I hope you’ll join us.