Is your content driving the results your business demands?
Seriously. Let’s talk about that for a minute.
Results can mean a variety of different things. It can be increased engagement, more sales, or even having a strong social presence so everyone recognizes you when you walk in a room.
But how do you drive those types of results with your content?
So, Let’s dive into the 4 things that are critical to drive results with your content.
First, having a strategy is a MUST.
Strategy is what drives results. Period.
If you don’t have a strategy or direction, then you are just throwing spaghetti at the wall and we all know what a big mess that makes.
You need to identify your goals (be specific) and how you plan to achieve them. We have a client that wants to double her following on Facebook this year. So we mapped out a plan of how she is going to do that. What her daily, weekly, and monthly tasks are so there is never a question. And because things are constantly changing (and let’s be honest, a new world event happens every few days too), we also meet every couple of weeks to make sure she is on track.
We also included a piece on metrics, so she knows what she is tracking and why. Having that clarity is what’s going to propel her forward this year. And now, she has a solid plan that she can have her VA and marketing assistant help implement.
Second, Video & Stories must have engagements.
You already know that video and stories are a must for your marketing plan.
But have you made plans for engagement? Guess what? Facebook is super smart, so it knows when you aren’t getting engagement and will show your content less often.
That may freak you out a little bit, but never fear! There are strategies for that! A couple of my favorite suggestions for our clients:
- Ask people to join you live and engage. It will boost your confidence having some friends watch and talk.
- Give a heads up on your personal page to your fans before you go live on your business page. People need reminders.
- Repurpose your content. Y’all know that I’m a big fan of that. If you have a story or post that lands well with your audience, do more like that!
- Keep your videos and stories educational and engaging, instead of lecture style. People like to see the softer side of you.
Third, Omnipresence is mandatory.
Omnipresence is being on multiple platforms, consistently.
Algorithms change 3,000 times per year (say what?!?!)
Let’s be honest, it’s impossible to keep up with that. I’m not saying turn a blind eye to the changes. But I am encouraging you to be focused on the big prize and your big goals.
Consistency on multiple platforms is more important than trying to keep up with the changes on one platform.
But how do you manage omnipresence when you are short on time as it is?
You have a plan (we can help with that!) and you learn from the experts.
In case you haven’t’ heard, Omnipresence to Ownership doors are open! The next call is Monday, June 29th. And there is all sorts of goodness in there this month!
We will be talking about
- how to use a call to actions appropriately
- Blogging
- Content planning in microbursts
- And 1 more surprise topic!
Every single month you get training on the content strategies and trends that drive results. You also get a monthly Q&A call, so while you are implementing, you can get all your burning questions answered.
There are some bonuses as well, like a Content Planner PDF and Strategic Planning Formula Training.
Check it out!
In the meantime, make sure you have a strategy, make sure you are creating engagement, and make sure you are working towards Omnipresence.