The Blog

What role does online visibility play in the sales process? Pretty much everything.

To get sales you need to attract people. You could offer the best product or service in the world but if nobody sees it, nobody will buy it and as pretty much all customers are online, being visible in a crowded market is crucial.

So the real question is how do you increase your online visibility so you can capture as many people as possible and invite them to take the next steps with you?

What role does online visibility play in the sales process? Pretty much everything.

To get sales you need to attract people. You could offer the best product or service in the world but if nobody sees it, nobody will buy it and as pretty much all customers are online, being visible in a crowded market is crucial.

So the real question is how do you increase your online visibility so you can capture as many people as possible and invite them to take the next steps with you?

Once upon a time, replacing old for new was considered wasteful. Instead, our ancestors would mend, reuse, repurpose and recycle to get the maximum life out of everything possible and save for a rainy day.

Then everything became cheaper and more accessible, and soon it was out with the old and in with the new.

Somehow, that sentiment became attached to the idea of repurposing content.

If you’re like a lot of people, you probably slave away on regular fresh new content

and avoid repurposing like the plague. If so, you’re missing a trick.

Once upon a time, replacing old for new was considered wasteful. Instead, our ancestors would mend, reuse, repurpose and recycle to get the maximum life out of everything possible and save for a rainy day.

Then everything became cheaper and more accessible, and soon it was out with the old and in with the new.

Somehow, that sentiment became attached to the idea of repurposing content.

If you’re like a lot of people, you probably slave away on regular fresh new content

and avoid repurposing like the plague. If so, you’re missing a trick.

Guess what? You don’t have to repeatedly create new content to stand out from all the clutter online.

You just need to look into your existing content bank and make a plan to repurpose it. You already have the assets; you just need to create a plan to repurpose them and create more visibility consistently.

There are three main benefits of repurposing content:

Guess what? You don’t have to repeatedly create new content to stand out from all the clutter online.

You just need to look into your existing content bank and make a plan to repurpose it. You already have the assets; you just need to create a plan to repurpose them and create more visibility consistently.

There are three main benefits of repurposing content:

Everyone has heard that “content is king,” and while it’s true that great content can strengthen your brand’s reputation, bring more traffic to your blog and help with conversions, creating content takes a lot of time and effort.

But what if your top content could work for you again and over again without forcing you to develop new material? That’s not just wishful thinking — you can do so by repurposing your existing content.

Everyone has heard that “content is king,” and while it’s true that great content can strengthen your brand’s reputation, bring more traffic to your blog and help with conversions, creating content takes a lot of time and effort.

But what if your top content could work for you again and over again without forcing you to develop new material? That’s not just wishful thinking — you can do so by repurposing your existing content.

If you’ve been around for any length of time, you have heard me talk about the Marketing Rule of 7. It’s essentially that your audience has to see your content at least 7 times before they will move forward in your funnel or share their information with you.

You probably already know that your audience is bombarded with information every single day. So seeing your content once is unlikely to encourage them to take a closer look.

This is where the Marketing Rule of 7 comes in.

If you’ve been around for any length of time, you have heard me talk about the Marketing Rule of 7. It’s essentially that your audience has to see your content at least 7 times before they will move forward in your funnel or share their information with you.

You probably already know that your audience is bombarded with information every single day. So seeing your content once is unlikely to encourage them to take a closer look.

This is where the Marketing Rule of 7 comes in.

Content marketing has been essential to a business’s success for years.

This post will discuss a few crazy ideas that companies have tried with their content creation that has not turned out the way they had hoped.

Content marketing has been essential to a business’s success for years.

This post will discuss a few crazy ideas that companies have tried with their content creation that has not turned out the way they had hoped.

There are so many ways to track your content results.

You could have the best metrics in the world, but if you aren’t clear on your ideal client and messaging, you’re not being effective with your strategy or finding the success you’re looking for.

The first step to creating visibility is by effectively using your social media. If it’s not reaching the right target audience, you’re not going to find social media success.

So how do you really measure ROI from social media?

Tune in to discover the skinny on social media ROI.

There are so many ways to track your content results.

You could have the best metrics in the world, but if you aren’t clear on your ideal client and messaging, you’re not being effective with your strategy or finding the success you’re looking for.

The first step to creating visibility is by effectively using your social media. If it’s not reaching the right target audience, you’re not going to find social media success.

So how do you really measure ROI from social media?

Tune in to discover the skinny on social media ROI.

What’s the difference between a business Facebook page and a personal profile on Facebook? 🤪

How do I know what to talk about on each page? 😳

And how do I not get put in Facebook jail for using them wrong? 😭😭

I’m answering all the questions about Facebook business and personal pages. 🙌🙌🙌

What’s the difference between a business Facebook page and a personal profile on Facebook? 🤪

How do I know what to talk about on each page? 😳

And how do I not get put in Facebook jail for using them wrong? 😭😭

I’m answering all the questions about Facebook business and personal pages. 🙌🙌🙌

Did you know businesses that properly use social media see improved ROI up to 119?%

Wowza!

People love to share their lives over the internet and keep up with their favorite brands, which is why social media must improve your brand awareness….and be social.

Discover all the reasons why you need to be social and even a few tips to make it easier.

Did you know businesses that properly use social media see improved ROI up to 119?%

Wowza!

People love to share their lives over the internet and keep up with their favorite brands, which is why social media must improve your brand awareness….and be social.

Discover all the reasons why you need to be social and even a few tips to make it easier.

If you have followed me for any amount of time, you know that Metrics – especially social media metrics – are kinda my love language.

Metrics can be kind of confusing if you aren’t sure what to look for and why the numbers are so important. There is reach and engagement and followers and video views and so many more. And the names of the metrics can vary from channel to channel.

I’m going to be walking you through the most basic metrics that every company should be paying attention to based on your goals.

If you have followed me for any amount of time, you know that Metrics – especially social media metrics – are kinda my love language.

Metrics can be kind of confusing if you aren’t sure what to look for and why the numbers are so important. There is reach and engagement and followers and video views and so many more. And the names of the metrics can vary from channel to channel.

I’m going to be walking you through the most basic metrics that every company should be paying attention to based on your goals.