The Blog

Let’s talk about content planning. 💯

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or to get your message in front of more people, then you need a really great content plan!

This week we are chatting all about what it takes to create a great content plan for the new year. 🥳

Let’s talk about content planning. 💯

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or to get your message in front of more people, then you need a really great content plan!

This week we are chatting all about what it takes to create a great content plan for the new year. 🥳

Imagine being on your way to work and craving a cup of coffee.
What would you do if you saw a sign for a pop-up coffee truck on the street corner?
You’d be there quicker than you could say, “one black Americano please”! Why? Because you had a problem and that business owner offered you a solution.
Enter the power of identifying peoples’ pain points.
If you can do something similar in your content marketing, then get ready for better engagement and a higher ROI every time. Sound good?
This week, we are chatting about finding and solving your customer’s pain points in your content.

Imagine being on your way to work and craving a cup of coffee.
What would you do if you saw a sign for a pop-up coffee truck on the street corner?
You’d be there quicker than you could say, “one black Americano please”! Why? Because you had a problem and that business owner offered you a solution.
Enter the power of identifying peoples’ pain points.
If you can do something similar in your content marketing, then get ready for better engagement and a higher ROI every time. Sound good?
This week, we are chatting about finding and solving your customer’s pain points in your content.

Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

Whether it is on your website, social media, or a blog, your online content can be an insanely powerful tool for your business.

From simply spreading the word to connecting with customers, there are so many benefits for users to reap.

However, you can only reap these benefits if people actually see your content.

So, how can you gain organic visibility?

Whether it is on your website, social media, or a blog, your online content can be an insanely powerful tool for your business.

From simply spreading the word to connecting with customers, there are so many benefits for users to reap.

However, you can only reap these benefits if people actually see your content.

So, how can you gain organic visibility?

What role does online visibility play in the sales process? Pretty much everything.

To get sales you need to attract people. You could offer the best product or service in the world but if nobody sees it, nobody will buy it and as pretty much all customers are online, being visible in a crowded market is crucial.

So the real question is how do you increase your online visibility so you can capture as many people as possible and invite them to take the next steps with you?

What role does online visibility play in the sales process? Pretty much everything.

To get sales you need to attract people. You could offer the best product or service in the world but if nobody sees it, nobody will buy it and as pretty much all customers are online, being visible in a crowded market is crucial.

So the real question is how do you increase your online visibility so you can capture as many people as possible and invite them to take the next steps with you?

Once upon a time, replacing old for new was considered wasteful. Instead, our ancestors would mend, reuse, repurpose and recycle to get the maximum life out of everything possible and save for a rainy day.

Then everything became cheaper and more accessible, and soon it was out with the old and in with the new.

Somehow, that sentiment became attached to the idea of repurposing content.

If you’re like a lot of people, you probably slave away on regular fresh new content

and avoid repurposing like the plague. If so, you’re missing a trick.

Once upon a time, replacing old for new was considered wasteful. Instead, our ancestors would mend, reuse, repurpose and recycle to get the maximum life out of everything possible and save for a rainy day.

Then everything became cheaper and more accessible, and soon it was out with the old and in with the new.

Somehow, that sentiment became attached to the idea of repurposing content.

If you’re like a lot of people, you probably slave away on regular fresh new content

and avoid repurposing like the plague. If so, you’re missing a trick.

Guess what? You don’t have to repeatedly create new content to stand out from all the clutter online.

You just need to look into your existing content bank and make a plan to repurpose it. You already have the assets; you just need to create a plan to repurpose them and create more visibility consistently.

There are three main benefits of repurposing content:

Guess what? You don’t have to repeatedly create new content to stand out from all the clutter online.

You just need to look into your existing content bank and make a plan to repurpose it. You already have the assets; you just need to create a plan to repurpose them and create more visibility consistently.

There are three main benefits of repurposing content:

Everyone has heard that “content is king,” and while it’s true that great content can strengthen your brand’s reputation, bring more traffic to your blog and help with conversions, creating content takes a lot of time and effort.

But what if your top content could work for you again and over again without forcing you to develop new material? That’s not just wishful thinking — you can do so by repurposing your existing content.

Everyone has heard that “content is king,” and while it’s true that great content can strengthen your brand’s reputation, bring more traffic to your blog and help with conversions, creating content takes a lot of time and effort.

But what if your top content could work for you again and over again without forcing you to develop new material? That’s not just wishful thinking — you can do so by repurposing your existing content.

If you’ve been around for any length of time, you have heard me talk about the Marketing Rule of 7. It’s essentially that your audience has to see your content at least 7 times before they will move forward in your funnel or share their information with you.

You probably already know that your audience is bombarded with information every single day. So seeing your content once is unlikely to encourage them to take a closer look.

This is where the Marketing Rule of 7 comes in.

If you’ve been around for any length of time, you have heard me talk about the Marketing Rule of 7. It’s essentially that your audience has to see your content at least 7 times before they will move forward in your funnel or share their information with you.

You probably already know that your audience is bombarded with information every single day. So seeing your content once is unlikely to encourage them to take a closer look.

This is where the Marketing Rule of 7 comes in.