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Content Repurposing Myths

Once upon a time, replacing old for new was considered wasteful. Instead, our ancestors would mend, reuse, repurpose and recycle to get the maximum life out of everything possible and save for a rainy day.

Then everything became cheaper and more accessible, and soon it was out with the old and in with the new.

Somehow, that sentiment became attached to the idea of repurposing content.

If you’re like a lot of people, you probably slave away on regular fresh new content
and avoid repurposing like the plague. If so, you’re missing a trick.

Not convinced? Let’s take a look at some of the top content repurposing myths.

You just need to look into your existing content bank and make a plan to repurpose it. You already have the assets; you just need to create a plan to repurpose them and create more visibility consistently.

There are three main benefits of repurposing content:

What To Do When You Have A Plethora Of Content?

Everyone has heard that “content is king,” and while it’s true that great content can strengthen your brand’s reputation, bring more traffic to your blog and help with conversions, creating content takes a lot of time and effort.

But what if your top content could work for you again and over again without forcing you to develop new material? That’s not just wishful thinking — you can do so by repurposing your existing content.

The Magic of the Marketing Rule of 7 and Content Repurposing

If you’ve been around for any length of time, you have heard me talk about the Marketing Rule of 7. It’s essentially that your audience has to see your content at least 7 times before they will move forward in your funnel or share their information with you.

You probably already know that your audience is bombarded with information every single day. So seeing your content once is unlikely to encourage them to take a closer look.

This is where the Marketing Rule of 7 comes in.

How to Really Measure ROI – Use Your Social Media Platform

There are so many ways to track your content results.

You could have the best metrics in the world, but if you aren’t clear on your ideal client and messaging, you’re not being effective with your strategy or finding the success you’re looking for.

The first step to creating visibility is by effectively using your social media. If it’s not reaching the right target audience, you’re not going to find social media success.

So how do you really measure ROI from social media?

Tune in to discover the skinny on social media ROI.

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