You hear it all the time – you have to be active on social media. 😱 It is THEEE place to connect with your customers. But there are so many platforms – Facebook, Instagram, LinkedIn, Pinterest, and others. How do
So summer is upon us. Or for us in Utah, it’s already here. (Besides all the unusually rainy weather we have been having ?) It’s not been an awesome start. How do you spend your summer? My summers are filled
Do you ever wonder WHY creating a content calendar is so important? You hear all these experts talking about it, but you can’t figure out why they all insist on one? Well, my friend, you are not alone. BUT you
First of all, what the heck is a content plan? How is that different from a content strategy? Well, a strategy is the higher level plan for your overall marketing. It’s setting goals and identifying your ideal client. It’s knowing
Here’s a great statistic to start your day. 80% of users online would prefer to watch a live video instead of read a blog. I’m apparently in the 20% because I actually do prefer to read, but it’s not difficult
What’s the first thing you see when you visit my website? A great picture of my friendly mug. This isn’t a coincidence or an afterthought. On the contrary, it’s completely intentional because studies show that customers want to see the
Live video marketing is playing a much more important role (as it should be!) in the lives of business owners. I’ve said it before and I’ll probably say it again, video MUST be part of your marketing plan this year.
Some entrepreneurs think that to get ahead in the SEO game, they have to continually churn out new content on their blogs to satisfy customers (and Google’s search ranking algorithms). But it turns out that with an effective content repurposing
So let’s say you have been posting on social regularly for a while now and you have had some great content ideas and posts. You log into your accounts every day (or every week or month – if you are
You have a big message. And you are ready to share it with the world. But where do you share it? How do you share it? Do I really need a blog? Guess what? You don’t have to know the
