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bloggingIf you’re older than about twenty, you probably remember your first time logging onto the Internet. The heavens parted, angels sang…with the tone of a dial-up modem. My first Internet plan was limited to a set number of hours per month. I dutifully logged on every other day and then logged off after precisely thirty minutes. Given the caterpillar pace of my 14.4 modem, there wasn’t much I could do in that time.

Fast forward twenty years. The rapid growth of the Internet and the degree to which we’re all dependent upon it is mind-boggling. This applies to our personal lives, but especially to our business lives. A strong Internet presence is essential to the success of small businesses in today’s world.

A business should be active on the Internet in multiple ways, including having a good quality website and a social media presence. One of the best ways to incorporate a website and social media is with a blog. Let’s explore the benefits of blogging further.

Blogging helps people find you

Photo credit: chase_elliott via Visual Hunt / CC BY

Photo credit: chase_elliott via Visual Hunt / CC BY

Let’s face it. No customers equals no business. Blogging help you create or expand your customer base. How is this done? By increasing your business’s SEO (Search Engine Optimization). Essentially, the more you blog, the more likely search engines will show your website in the results when users enter terms relevant to your business. Here’s an example to make this more clear.

Let’s say that you have a business selling homemade soy candles: Sallie’s Soy Candles (and if nobody has that business name, I’m totally calling dibbs). You start a blog with posts about the process of making candles, why soy is a great material for candles, and more. One day, Callie Customer types “Best soy candles” into Google. Since you’ve done lots of posts using keywords like “Best soy candles” in the titles and text of your blog posts, Sallie’s Soy Candles is the first result that pops up! Callie takes a look at your blog and website, and you have a new customer.

Blogging helps customers get to know you better

marketing-man-person-communication-largeThe business/customer relationship is like any relationship. It takes time and trust to grow. Blogging helps you grow your relationship with your customers. Through your blog posts, they get to know you and your products. The more they know, the more they trust and the more they buy. Let’s go back to Callie Customer to illustrate this.

Callie takes a look at Sallie’s Soy Candle’s website. The candle jars look pretty and you have the Rocky Road scent that Callie wants. Still, she doesn’t know if she can trust the product just from a picture on a screen. She ventures over to your blog and reads posts where you talk about your background, your commitment to creating quality candles, and posts where you photograph each step of the candle making process. This gives her confidence that buying a candle from your website will be worth her money.

Blogging helps you get to know your customers

Relationships are a two-way street. The more each person contributes, the stronger it will be. Blogging helps enable customer communication with businesses. You can write posts that promote discussion, like posing fun questions or holding contests. This will help you tailor your products to meet customer demands. Let’s visit Callie and Sallie one more time.

You want help crafting your spring candle line, so you write a blog post asking for suggestions. The ideas pour in. Callie suggests a mango strawberry shortcake candle, which is her mother’s spring picnic specialty. After reading through all of the suggestions, you realize that there’s some awesome ideas. So you hold a contest to help determine the next scent your company is going to offer. Callie’s is one of the options. Callie gets all her friends to visit your blog and vote, which gives you a bunch of new, excited customers.

Blogging is one of the best ways to build a solid Internet base and to foster strong customer relationships. The Internet grows by leaps and bounds every day. Make sure your business grows with it.

We work with business owners bringing in $100k and $1MM who are actively growing their business, but feel weighted down in the areas of social media, customer services, and/or admin work. We can help! Set up a FREE strategy consultation on Kristy’s calendar. CLICK HERE to schedule some time to chat! 

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