What role does online visibility play in the sales process? Pretty much everything.
To get sales you need to attract people. You could offer the best product or service in the world but if nobody sees it, nobody will buy it and as pretty much all customers are online, being visible in a crowded market is crucial.
So the real question is how do you increase your online visibility so you can capture as many people as possible and invite them to take the next steps with you?
Once upon a time, replacing old for new was considered wasteful. Instead, our ancestors would mend, reuse, repurpose and recycle to get the maximum life out of everything possible and save for a rainy day.
Then everything became cheaper and more accessible, and soon it was out with the old and in with the new.
Somehow, that sentiment became attached to the idea of repurposing content.
If you’re like a lot of people, you probably slave away on regular fresh new content
and avoid repurposing like the plague. If so, you’re missing a trick.
Guess what? You don’t have to repeatedly create new content to stand out from all the clutter online.
You just need to look into your existing content bank and make a plan to repurpose it. You already have the assets; you just need to create a plan to repurpose them and create more visibility consistently.
There are three main benefits of repurposing content:
Everyone has heard that “content is king,” and while it’s true that great content can strengthen your brand’s reputation, bring more traffic to your blog and help with conversions, creating content takes a lot of time and effort.
But what if your top content could work for you again and over again without forcing you to develop new material? That’s not just wishful thinking — you can do so by repurposing your existing content.
If you’ve been around for any length of time, you have heard me talk about the Marketing Rule of 7. It’s essentially that your audience has to see your content at least 7 times before they will move forward in your funnel or share their information with you.
You probably already know that your audience is bombarded with information every single day. So seeing your content once is unlikely to encourage them to take a closer look.
This is where the Marketing Rule of 7 comes in.
Content marketing has been essential to a business’s success for years.
This post will discuss a few crazy ideas that companies have tried with their content creation that has not turned out the way they had hoped.
There are so many ways to track your content results.
You could have the best metrics in the world, but if you aren’t clear on your ideal client and messaging, you’re not being effective with your strategy or finding the success you’re looking for.
The first step to creating visibility is by effectively using your social media. If it’s not reaching the right target audience, you’re not going to find social media success.
So how do you really measure ROI from social media?
Tune in to discover the skinny on social media ROI.
Great content is ⭐essential⭐ to attract your ideal audience and establish yourself as a credible resource.
But, if you’re using content the wrong way or following trends that don’t actually work, it can have the opposite effect.
This week we are chatting about five content myths that can seriously hurt your business. 🤯🤯🤯
Creating content will grow your business. Period.
It’s the best way to reach your ideal clients and is what will grow your business. But there are some common mistakes when creating content too.
This week I’m chatting about 5 of the most common ones I see and how to fix them.
As a business owner, you have a ton of work to take care of, from managing your day-to-day business to collecting customer feedback and answering inquiries.
On top of those priorities, your blog and social media pages require high-quality content to grow and maintain your audience as well as your brand image.
But how do you succeed in both realms? AND manage a team (if you have one.)
It all comes down to creating content that can be repurposed. 😎 🍍