The Blog

If you want to attract business, customers have to be able to find you.

It sounds obvious, but small business owners often waste time and energy on old-school marketing practices or looking for an obscure magic marketing formula that brings in sales.

But the formula for success isn’t complicated, and it isn’t a secret:

If you want to attract customers, you have to get your brand in front of them.

If you want to attract business, customers have to be able to find you.

It sounds obvious, but small business owners often waste time and energy on old-school marketing practices or looking for an obscure magic marketing formula that brings in sales.

But the formula for success isn’t complicated, and it isn’t a secret:

If you want to attract customers, you have to get your brand in front of them.

Let’s chat about content strategies. Specifically, do you need one?  The short answer is yes.  The long answer is come to the free training on Thursday to find out all the details 😉 Just kidding. I’m going to share some of that here too, but still come to the training on Thursday! More info on […]

Let’s chat about content strategies. Specifically, do you need one?  The short answer is yes.  The long answer is come to the free training on Thursday to find out all the details 😉 Just kidding. I’m going to share some of that here too, but still come to the training on Thursday! More info on […]

Do you feel overwhelmed at the prospect of meeting your content creation obligations every week? Does it sometimes feel like you’re slogging away but speaking into a void?

Well, it’s time to forget about working harder and start working smarter, and that’s where clever content repurposing comes in.

If you think repurposing is lazy and ineffective, you’re thinking spam.

Repurposing isn’t about spamming the same content with a few words switched out; it’s about having a content strategy that maximizes the mileage you get from one piece of content and making sure it reaches a wide audience that consumes content in many different ways.

Do you feel overwhelmed at the prospect of meeting your content creation obligations every week? Does it sometimes feel like you’re slogging away but speaking into a void?

Well, it’s time to forget about working harder and start working smarter, and that’s where clever content repurposing comes in.

If you think repurposing is lazy and ineffective, you’re thinking spam.

Repurposing isn’t about spamming the same content with a few words switched out; it’s about having a content strategy that maximizes the mileage you get from one piece of content and making sure it reaches a wide audience that consumes content in many different ways.

In this day and age, social media must be part of your marketing plan. Social media is here to stay and it’s a great way to increase your visibility online.

More and more business owners are taking advantage of outsourcing time-consuming tasks like social media by hiring Social Media Virtual Assistants to maintain their accounts.

But here’s the thing.

Would you trust a bank to grow your money or would you hire an experienced financial adviser to make your money work for you? Would you trust your health to a well-read friend or would you go to a doctor for an expert opinion?

Who you trust your social media with is just as important.

In this day and age, social media must be part of your marketing plan. Social media is here to stay and it’s a great way to increase your visibility online.

More and more business owners are taking advantage of outsourcing time-consuming tasks like social media by hiring Social Media Virtual Assistants to maintain their accounts.

But here’s the thing.

Would you trust a bank to grow your money or would you hire an experienced financial adviser to make your money work for you? Would you trust your health to a well-read friend or would you go to a doctor for an expert opinion?

Who you trust your social media with is just as important.

The revolution in marketing over the last decade has changed the landscape for businesses worldwide.   People are looking for brands that they can rely on, learn from, and invest in. Social media platforms have been incredibly effective for content marketing. But before your perfect customer buys from you, you have to create know, like, and […]

The revolution in marketing over the last decade has changed the landscape for businesses worldwide.   People are looking for brands that they can rely on, learn from, and invest in. Social media platforms have been incredibly effective for content marketing. But before your perfect customer buys from you, you have to create know, like, and […]

Creating your own content should be a priority for ALL business owners. If you don’t have an online presence in this day and age, you are a little bit behind the marketing department.
So let’s change that!
It all starts with creating a content strategy, so you aren’t just “posting and praying” that things will work.
But what exactly does that mean?
Tune in to find out!

Creating your own content should be a priority for ALL business owners. If you don’t have an online presence in this day and age, you are a little bit behind the marketing department.
So let’s change that!
It all starts with creating a content strategy, so you aren’t just “posting and praying” that things will work.
But what exactly does that mean?
Tune in to find out!

I’m a firm believer that you should NEVER use a piece of content just 1 time. You took the time to create it (which for some of us is harder to find the time than others), so you should get more miles out of those tires!

I’m a firm believer that you should NEVER use a piece of content just 1 time. You took the time to create it (which for some of us is harder to find the time than others), so you should get more miles out of those tires!

Running a business is a multifaceted job that can spread you thin regarding time and resources. If you’re doing the job right, your business should be growing in some capacity. That growth can often come at a cost: sacrificing attention and effort to areas that may not be as glamorous as others.
Thankfully, there are many different ways to ensure you’re putting your time and resources in the best place possible.
My favorite is content repurposing. It’s the best way to multiply your message, be cohesive and consistent with your content, and massively increase your visibility.

Running a business is a multifaceted job that can spread you thin regarding time and resources. If you’re doing the job right, your business should be growing in some capacity. That growth can often come at a cost: sacrificing attention and effort to areas that may not be as glamorous as others.
Thankfully, there are many different ways to ensure you’re putting your time and resources in the best place possible.
My favorite is content repurposing. It’s the best way to multiply your message, be cohesive and consistent with your content, and massively increase your visibility.

Picture this!  You have been consistent with your video every week.  You post at the right time.  You are engaging and entertaining, but you are still lying awake at night, frustrated that no one is watching.  You were very excited to share it with the world and finally hit that “publish” button, hoping to garner […]

Picture this!  You have been consistent with your video every week.  You post at the right time.  You are engaging and entertaining, but you are still lying awake at night, frustrated that no one is watching.  You were very excited to share it with the world and finally hit that “publish” button, hoping to garner […]

Let’s talk about content planning. 💯

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or to get your message in front of more people, then you need a really great content plan!

This week we are chatting all about what it takes to create a great content plan for the new year. 🥳

Let’s talk about content planning. 💯

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or to get your message in front of more people, then you need a really great content plan!

This week we are chatting all about what it takes to create a great content plan for the new year. 🥳