Do you have a marketing strategist or guru on your team? If so, maybe you’ve seen them doing things like this. If not, then maybe you can find a guru-in-training wandering the office by being familiar with these marketing traits!
1. Marketing strategist: always looking at things at an angle
This doesn’t mean that a marketing guru will be standing there, head bent over to one side, staring at the water cooler. Or any other objects. They are, however, always willing to take a new look at things.
I’d like to tell myself that my oldest boy is going to make an awesome marketer – he’s always taking toys and playing with them in unconventional ways. Then again, it could just be his age.
As you’re wandering the office for your next marketing guru, look around for the guy or gal who’s rebranding items. That’s not a stapler: that’s a paper correlation enhancer! They’ve either gotten bored with their existing job description or there’s a marketing strategist inside them.
Finally, great marketers always seem to know a lot of people. After all, what better way to share their great ideas than through a huge network of friends?
On the flip side, great marketers also have lots of friends so that they can listen in to the market – and find out what it is that people are looking for. Why would they do that? Well, it’s a ton easier to market and sell something that lots of people already want, right? These people seem to instinctively know that. It’s almost not fair.
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