The last couple of weeks I have been talking about outsourcing – reasons to outsource and how to outsource. In addition to that, there are things you can do to ensure the experience for you and your tribe is a good one. You have worked hard to build your company. And for a long time you have probably been the face of it,
1. Figure out what you want to outsource
How do you know what to outsource? The short answer – the things that need to get done but don’t necessarily make the cash register ring – social media, customer service, finances, etc.
We tell our clients to keep a list for a few days of EVERY SINGLE THING you do. Just jot it down on a piece of paper or a post-it. It doesn’t have to be anything fancy.
After you have a few good days worth of data, it’s time to review it.
- What tasks rolled over more than one day?
- What tasks did you dread doing?
- What tasks were $10/hour tasks versus $10,000/hour tasks?
- What tasks gave you so much joy and made you super happy?
Then, hopefully it’s easier to see WHAT you should be outsourcing. Then you just need to decide who to outsource. (I have some recommendations if you need them!)
One of the things that is often overlooked that you can outsource is content creation or repurposing. If those aren’t tasks that you absolutely love, then I would consider outsourcing it.
2. Find someone that’s experienced in content management
I’m going to take a wild guess that you didn’t hire your receptionist to make sales calls. Or even your sales person to post to Facebook for you. You hired them based on their strengths, right? Well you should do the same with your content marketing team. They should be well-versed in social media, SEO, and ideal clients.
There are a lot of moving pieces to content creation. Some of them may have been on the list you created and some of them you may not have even thought of! Content marketing is not just writing text for your social media profiles or recording a video. It requires skill and thoughtfulness and planning.
Take the time to get to know who you are outsourcing to. What are their strengths and weaknesses? Are they in line with your vision and mission? This person is part of your team, so it’s essential that they understand your values, ideal client, and feel included. And really to be even more successful, having a personal relationship with your team helps.
3. Know what the content creation process includes.
As I mentioned, content management is more than just putting together a pretty graphic for your Instagram grid. Here are some of the things that should be part of the process:
- Strategy – what is the goal of your content
- Type – what type of content are you creating (video, blogs, social media, podcasts?)
- Distribution – where are you going to share the content?
- Optimization – what keywords are you using or are trending?
- Analytics – what content got killer engagement and what had crickets?
Business owners these days have to pay attention to the different types of mediums and platforms. There are a gazillion, it seems. And in this noisy world, it’s important to make sure people can see you.
The latest statistic is that prospects have to see your content 14x before they purchase. That is a lot of content! Your prospects can see you on social media channels, infographics, webinars, presentations, videos, email marketing, etc. Obviously these need to be eye-catching and informative.
When you outsource your content management, they will take care of ALL of those things for you. All you have to do is focus on sharing your message in the way that brings you the most joy (whether it be video, speaking, writing, etc.) and your content manager can take care of the rest.