First of all, what the heck is a content plan? How is that different from a content strategy? Well, a strategy is the higher level plan for your overall marketing. It’s setting goals and identifying your ideal client. It’s knowing
Here’s a great statistic to start your day. 80% of users online would prefer to watch a live video instead of read a blog. I’m apparently in the 20% because I actually do prefer to read, but it’s not difficult
What’s the first thing you see when you visit my website? A great picture of my friendly mug. This isn’t a coincidence or an afterthought. On the contrary, it’s completely intentional because studies show that customers want to see the
Live video marketing is playing a much more important role (as it should be!) in the lives of business owners. I’ve said it before and I’ll probably say it again, video MUST be part of your marketing plan this year.
Believe it or not, video marketing is not as tricky as it sounds. Sure there are some logistical things that need to happen, but it’s typically well received by your audience and will give you a leg up against the