Clients often ask the same question regarding their Facebook Pages. What’s the difference between a Facebook business page and a personal profile on Facebook? How do I know which topics I can talk about on each page?
Understanding the difference between the two types of pages and the rules associated with sharing is essential to ensure you’re using your platform the right way.
What is the difference between a Facebook Business Page and a Personal Profile?
Your Facebook Business page is about the services or products you offer in your business. It’s a place to showcase your brand and highlight why a customer should purchase from your company. Your customers should follow your business page to keep updated with your brand’s special offers or promotions, learn details about your business, leave a review, or read about relevant topics in your industry.
Meanwhile, your personal profile is a page where you can stay in touch with your family and friends. This is where you should post status updates, share intimate photos or life events with the people who personally know you and are part of your life. Your personal account is what you should use to comment on posts, photos, or in groups.
People who own both types of pages may accidentally misuse their personal page for business or post personal updates on their business page. There is one rule, called the 80/20 rule, that can help you use both pages appropriately.
The 80/20 Facebook Rule
If you’re wondering what type of business content you can post on your personal page, or vice versa, make sure to use the 80/20 Facebook page rule. This means on your personal page, you should post 80% of the time about your personal life, updates, and photos. While the other 20% of the time, you can post about your business updates. The same goes for your business page—Post 80% about your business, products, and services, and 20% about your personal life.
Why? You want to be using your page for its intended purpose most of the time to keep a healthy balance on your pages. This will help you keep your customers, friends, and family connected to your page instead of snoozing your content. Knowing this rule, we’ve put together some standard practices you can use to make sure your pages are optimized the right way.
Share Important Events or Posts
If you’ve posted something on your business page that your family or friends will find helpful or have an important upcoming event coming up, feel free to share that post on your personal page. Sharing important information will help promote your business and provide value to your friends or family who see it. However, this should only be for important events or posts, not everything your Business page posts.
There would be no point in having a separate page if you plan to share everything about your business on your personal page. Doing this can lead to becoming unfriended or unfollowed. While you can remind your family and friends what you do with specific posts, you don’t want to make that your personal page’s focus.
Avoid Sensitive Topics on Your Business Page
There are a few topics that are appropriate for your personal Facebook, but should be avoided on your business page. Before you post a status about religion or politics, think again. While you’re free to share your opinion in a social setting, you should avoid posting it on your business page because it can drive away customers who come to you for a professional service.
Instead, post about relevant industry trends or information pertinent to your specific audience. Posts like this will increase engagement from your audience, increase brand credibility, and keeps your business connected with the community around you.
Keep it Simple
Write articles or posts that share your knowledge on a topic. People want to follow your brand or business because you’re an expert at what you do. However, remember that most people do not hold the same knowledge as you, so it’s essential to make sure your audience can digest the information you share.
Keep it to the point, knowledgeable, and draw in your audience with things they find meaningful.
Optimize Your Business Page Information
Make sure that you have your business page updated with information relevant to your business. Customers should know how to get in contact with you, whether that’s by phone or e-mail, along with your business hours.
List out the services you offer and any special events you may be hosting. You can even add a call to action button on your page to encourage visitors to take some kind of action. Do not post personal information in this section, as it is irrelevant from a business standpoint.
Invite Your Friends to Join Your Business Page
It’s acceptable to invite your friends to like your business page. If they choose to opt-in, they will receive all the posts from your business page in their feeds. However, try not to take it personally if your friends or family do not follow your business page. Some people have strict guidelines on how they use social media or what they like to see on their feed. Allow them to make that decision, and don’t re-send the invitation if you haven’t heard back from them.
Recap on the 80/20 Rule
It can seem confusing to figure out how to balance a personal Facebook and a business Facebook page. The key is to remember the 80/20 rule. On your Facebook business page, post 80% about business and 20% about personal life. On your personal page, post 80% about your personal life and 20% about business.
If you find yourself struggling with what to post or how to post on Facebook, you’re not alone. Many turn to a social media marketing company as they can help guide your content, teach you proven tactics and grow your online social media platform the right way. If you need a little help in the Facebook department, let’s chat about how Simply Online can help.