Creating content for your website or blog can often feel just like running on a treadmill. You crank out post after post and publish article after article, but at the end of the day, are you really getting everything you could out of your content?
Everyone has heard that “content is king,” and while it’s true that great content can strengthen your brand’s reputation, bring more traffic to your blog and help with conversions, creating content takes a lot of time and effort.
But what if your top content could work for you again and over again without forcing you to develop new material? That’s not just wishful thinking — you can do so by repurposing your existing content.
What is repurposing content?
One of the most difficult tasks for content marketers is to constantly produce high-quality material. It’s much more difficult for organizations with small marketing staff. It’s a massive, time-consuming task to juggle weekly blogs with unique social postings and content promotion.
By taking a popular piece of original content you have already created and changing its format, you can present it to a whole new audience and save a lot of time in the process.
What are the main benefits of repurposing old content?
The most important advantage of repurposing old content on your site is that it makes it so much easier to scale content.
To put it another way, you don’t have to create every blog post, video, or infographic by starting from fresh.
Instead, a fresh piece of content can serve as the foundation for blogs, videos, social media posts, webinars, and more.
Moreover, repurposing older content allows you to use the research you did for one piece of original work in other content projects.
This significantly reduces content development time because previously developed materials, such as quotes or photos can be repurposed for new pieces.
How to repurpose when you have a plethora of content?
You can repurpose your content in a variety of ways, so there’s likely to be something that works for you. Here are a few examples of effective content repurposing:
Convert old blog content into infographics
If you’ve written a terrific blog article full of interesting data or a step-by-step tutorial, consider visually bringing it to life with an infographic.
If you have a blog article with a lot of data, an infographic might be a terrific method to repurpose your material.
Convert webinars into comprehensive guides
Running a webinar is no easy task. It necessitates investigation, strategy, and skill. Even if you put in a lot of effort, not everyone will have time to watch your webinar, no matter how wonderful it is.
Don’t throw away all of your hard work; you can convert your webinar into a step-by-step guide that users can download at any time.
Make videos out of blog content
Online video is becoming increasingly popular. Making movies of your most popular blog entries is a terrific way to capitalize on this. There are numerous ways to present video content, including how-to guides and expert pro tips.
Convert webinars into podcasts
Some people prefer to learn new things by listening to podcasts. They can do this in the gym, on their way to work, or while driving. It’s worth turning infographic content into a podcast if it can be read aloud and debated.
Time is a valuable resource, and the most significant benefit of repurposing material is the time it can save you during the content development process. As a rule of thumb, you should repurpose every piece of content you create in two places to make the most of it.