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Let’s chat about content strategies. Specifically, do you need one?  The short answer is yes.  The long answer is come to the free training on Thursday to find out all the details 😉 Just kidding. I’m going to share some of that here too, but still come to the training on Thursday! More info on […]

Do I need a content strategy?

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Let’s chat about content strategies. Specifically, do you need one?  The short answer is yes.  The long answer is come to the free training on Thursday to find out all the details 😉 Just kidding. I’m going to share some of that here too, but still come to the training on Thursday! More info on […]

Do I need a content strategy?

Read this post →

Do you feel overwhelmed at the prospect of meeting your content creation obligations every week? Does it sometimes feel like you’re slogging away but speaking into a void?

Well, it’s time to forget about working harder and start working smarter, and that’s where clever content repurposing comes in.

If you think repurposing is lazy and ineffective, you’re thinking spam.

Repurposing isn’t about spamming the same content with a few words switched out; it’s about having a content strategy that maximizes the mileage you get from one piece of content and making sure it reaches a wide audience that consumes content in many different ways.

Repurpose On Purpose

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Do you feel overwhelmed at the prospect of meeting your content creation obligations every week? Does it sometimes feel like you’re slogging away but speaking into a void?

Well, it’s time to forget about working harder and start working smarter, and that’s where clever content repurposing comes in.

If you think repurposing is lazy and ineffective, you’re thinking spam.

Repurposing isn’t about spamming the same content with a few words switched out; it’s about having a content strategy that maximizes the mileage you get from one piece of content and making sure it reaches a wide audience that consumes content in many different ways.

Repurpose On Purpose

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In this day and age, social media must be part of your marketing plan. Social media is here to stay and it’s a great way to increase your visibility online.

More and more business owners are taking advantage of outsourcing time-consuming tasks like social media by hiring Social Media Virtual Assistants to maintain their accounts.

But here’s the thing.

Would you trust a bank to grow your money or would you hire an experienced financial adviser to make your money work for you? Would you trust your health to a well-read friend or would you go to a doctor for an expert opinion?

Who you trust your social media with is just as important.

Content Strategist or Social Media Manager/VA – Which one do you really need?

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In this day and age, social media must be part of your marketing plan. Social media is here to stay and it’s a great way to increase your visibility online.

More and more business owners are taking advantage of outsourcing time-consuming tasks like social media by hiring Social Media Virtual Assistants to maintain their accounts.

But here’s the thing.

Would you trust a bank to grow your money or would you hire an experienced financial adviser to make your money work for you? Would you trust your health to a well-read friend or would you go to a doctor for an expert opinion?

Who you trust your social media with is just as important.

Content Strategist or Social Media Manager/VA – Which one do you really need?

Read this post →

The revolution in marketing over the last decade has changed the landscape for businesses worldwide.   People are looking for brands that they can rely on, learn from, and invest in. Social media platforms have been incredibly effective for content marketing. But before your perfect customer buys from you, you have to create know, like, and […]

Creating Know, Like, and Trust To Attract Your Perfect Customer

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The revolution in marketing over the last decade has changed the landscape for businesses worldwide.   People are looking for brands that they can rely on, learn from, and invest in. Social media platforms have been incredibly effective for content marketing. But before your perfect customer buys from you, you have to create know, like, and […]

Creating Know, Like, and Trust To Attract Your Perfect Customer

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Let’s talk about content planning. 💯

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or to get your message in front of more people, then you need a really great content plan!

This week we are chatting all about what it takes to create a great content plan for the new year. 🥳

Is Your Content and Social media ready for 2022?

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Let’s talk about content planning. 💯

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or to get your message in front of more people, then you need a really great content plan!

This week we are chatting all about what it takes to create a great content plan for the new year. 🥳

Is Your Content and Social media ready for 2022?

Read this post →

Let’s talk about content planning. You know, one of my very favorite topics!

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or get your message in front of more people, you need a really great content plan!

Is Your Content and Social Media Ready For 2022?

Read this post →

Let’s talk about content planning. You know, one of my very favorite topics!

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or get your message in front of more people, you need a really great content plan!

Is Your Content and Social Media Ready For 2022?

Read this post →

Imagine being on your way to work and craving a cup of coffee.
What would you do if you saw a sign for a pop-up coffee truck on the street corner?
You’d be there quicker than you could say, “one black Americano please”! Why? Because you had a problem and that business owner offered you a solution.
Enter the power of identifying peoples’ pain points.
If you can do something similar in your content marketing, then get ready for better engagement and a higher ROI every time. Sound good?
This week, we are chatting about finding and solving your customer’s pain points in your content.

How to Find and Solve Your Customers’ Problems in Your Content

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Imagine being on your way to work and craving a cup of coffee.
What would you do if you saw a sign for a pop-up coffee truck on the street corner?
You’d be there quicker than you could say, “one black Americano please”! Why? Because you had a problem and that business owner offered you a solution.
Enter the power of identifying peoples’ pain points.
If you can do something similar in your content marketing, then get ready for better engagement and a higher ROI every time. Sound good?
This week, we are chatting about finding and solving your customer’s pain points in your content.

How to Find and Solve Your Customers’ Problems in Your Content

Read this post →

Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

4 Tips to Creating a Killer Social Media & Content Strategy for 2022

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Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

4 Tips to Creating a Killer Social Media & Content Strategy for 2022

Read this post →

Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

Five Simple Ways to Organically Generate Leads This Holiday Season

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Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

Five Simple Ways to Organically Generate Leads This Holiday Season

Read this post →

Whether it is on your website, social media, or a blog, your online content can be an insanely powerful tool for your business.

From simply spreading the word to connecting with customers, there are so many benefits for users to reap.

However, you can only reap these benefits if people actually see your content.

So, how can you gain organic visibility?

7 Ways to Increase the Visibility of Your Online Content

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Whether it is on your website, social media, or a blog, your online content can be an insanely powerful tool for your business.

From simply spreading the word to connecting with customers, there are so many benefits for users to reap.

However, you can only reap these benefits if people actually see your content.

So, how can you gain organic visibility?

7 Ways to Increase the Visibility of Your Online Content