Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.
I get it!
But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.
Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.
Speak to your Ideal Client
This is something that is talked about often online, but it’s because it’s so important! Your organic leads will flow in when you understand your ideal client, what their problems are, and speak to how you offer solutions.
And when you talk to your ideal client like you talk to your best friend, even better!! Treat them like an actual person and speak to them that way. Would you just share an article with your bestie without any context or history? Probably not.
Make sure you speak to the problems they are experiencing and how you can help them fix them.
If you aren’t sure who your ideal client is yet, that’s okay! Look back at some of your favorite customers. What did you like about them? What didn’t you like about them? How were they a good fit for your agency?
If you know your ideal client, I invite you to review that profile every quarter to make sure it’s up to date. You may be able to define it a bit further.
Create Your Own Content
You should start by making your own content. Whether you want to write blogs or create videos, you should create content. The goal is to create new content every single week.
If you are brand new to creating content, you could start a few times a month and work your way up. If you have been creating content for a while, try batch creating your content (create multiple pieces of content simultaneously but distribute throughout the month).
Show Up on Social Media Consistently
News flash. You need to consistently post on your social media channels to boost your organic leads. Because there are so many social media channels, we recommend that you start with two channels. Once you have a dedicated audience there, then you can consider branching out to more channels.
Social media is a great place to share the content you are committed to creating each week. It allows your ideal client to get to know you.
But why is consistency so important?
Do you like to hear from your best friend every few days? Every few weeks? Or do you want them to check in with you daily? Maybe let you know what’s on their mind? Teach you a skill or two they have acquired. Possibly share a funny joke or a product you love.
It’s the same with social media. Your tribe, your people, your audience – they want to hear from you daily too. They see you as their best friend, so you should reciprocate that relationship too.
The more they see and hear from you, the more likely they will hire you when they are ready. If they never hear from you, then you are missing out on that opportunity.
Start a conversation
Remember how your ideal client is your best friend? In addition to checking in with them every day, how are you starting a conversation? Or do you just sit in awkward silence all the time?
Either way, the purpose of social media and content is to have a conversation. It’s to talk to each other. It’s to build a rapport and relationship that eventually leads to more – like joining your group, exchanging emails, or buying a product.
When you are talking to your best friend, is it all about you? Probably not. Hopefully not. Ask them questions. Listen to their answers. And for heaven’s sake – be kind, respectful, and thoughtful in your responses.
When you look at social media as a conversation and genuinely get to know the people engaging with your page, it’s not only a helluva lot more fun, but your business will naturally grow too because you are doing something you love.
Encourage Online Reviews
If you want to focus on organically generating leads, you should get some online reviews. Online reviews are great for a variety of reasons:
- More people get to see the awesomeness of your business!
- Your ideal client is more likely to develop trust in you and your business
- You’ll show up higher in search results
- It’s a good confidence boost for you!
Not only will this help you get more positive impressions, but when your ideal client sees a new review on your channels, it will give them one more reason to engage with you.
If you are looking for more leads this month, try one of these suggestions! And share your results in the Facebook Group – Visibility Central. It’s the best place to meet other small business owners who are committed to increasing their visibility.