The Blog

Is your social media content ready for 2021?

Let’s talk content planning. 💯

Have you set your goals for 2021?  Is one of them to get your message out to more people?

Then you better have a content plan!

This week, discover what it takes to create a great content plan for the new year. 🥳

What is a content strategy?

A content strategy is what gives you the freedom to not be tied to your computer hours a day figuring out what to post on social media.  It’s what provides you the tools you need to educate your audience in a not super salesy and slimy way.   It’s how you spend less time planning and creating and more time connecting with your customers.

A content plan is a written plan for your marketing strategy. It’s how you map out what you are talking about on social media each week. It keeps your marketing consistent and cohesive.  

And most of all, it’s a plan of how you are going to share your message – you know the thing you are really, really good at – with a whole lot of people!

“A goal without a plan is just a wish.”  If your goal in 2021 is to get your message out to more people, then you need to have a plan. Otherwise, it’s just a wish. 

And I want you to have a super successful 2021. I want that message that you are so passionate about and know so well to be shared all across the internet.  So please, commit to making a marketing plan for the new year. 

Why do I need one?

I want you to think for a minute: what’s the cost of not being on social media?  

Really. Think about that.

  • Do you get customers from social media?
  • Does your social media enhance your visibility?
  • Does it educate your audience on who you are and how you can help them?

If you think that you don’t need to use social media to market your business, I want to tell you about my friend, we’ll call Jane. 

She didn’t do any organic marketing.  She was doing almost exclusively Facebook Ads.  And she is really good at it.  She had 1,500 paid customers from ads alone in the first half of the year. 

But then ads went crazy because of the election. She stopped running ads because of the algorithms and the cost.  She had no organic content or following to sustain her.  So she wasn’t having sales come in and it made for a really crappy few months of revenue.

If she had a content plan and was also organically nurturing her audience, she wouldn’t have taken such a hit. 

So I want you to really think about this question – If you don’t have a content plan are you really ready to share your message with the world?  Or putting all your eggs in one basket – like ads or networking, instead of diversifying your content?

Social media is an amazing tool to sharing your message and getting it in front of more people. Really, really.

How do I create a content plan?

I’m so glad you asked! 

On Thursday, December 17th, I’m hosting a content planning workshop.  You’ll walk away with a content plan for 2021 so you always know what you are posting on social media, where you are posting it, and how often. This really is a great option to set yourself up for success in 2021.  

You’ll get a copy of the calendar we use with our clients.  You’ll know exactly what you are talking about every single week in your content. You’ll get all my favorite tools, resources, and checklists.  I’m going to make it all really simple for you!

You’ll walk away with a plan that will not only get your message in front of more people but will be cohesive and convert. No matter what 2021 throws at us, you’ll never wonder what you will be talking about in your videos, on social media, and to your email list.

Even if you don’t join us for the workshop. Please commit to taking some time to create a plan for 2021.  You’ll be glad you did!