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In almost every part of our life, we measure success. We measure when we go to the gym, what money we spend, and how we raise our kids. Is what we’re doing paying off?

If something isn’t working, we try something else or adjust our behavior to correct our course.

The question is, are you paying the same attention to your visibility marketing strategy? Do you know if your actions result in increased brand awareness?

How To Measure Increased Visibility

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In almost every part of our life, we measure success. We measure when we go to the gym, what money we spend, and how we raise our kids. Is what we’re doing paying off?

If something isn’t working, we try something else or adjust our behavior to correct our course.

The question is, are you paying the same attention to your visibility marketing strategy? Do you know if your actions result in increased brand awareness?

How To Measure Increased Visibility

Read this post →

Let’s chat about content strategies. Specifically, do you need one?  The short answer is yes.  The long answer is come to the free training on Thursday to find out all the details 😉 Just kidding. I’m going to share some of that here too, but still come to the training on Thursday! More info on […]

Do I need a content strategy?

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Let’s chat about content strategies. Specifically, do you need one?  The short answer is yes.  The long answer is come to the free training on Thursday to find out all the details 😉 Just kidding. I’m going to share some of that here too, but still come to the training on Thursday! More info on […]

Do I need a content strategy?

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Do you feel overwhelmed at the prospect of meeting your content creation obligations every week? Does it sometimes feel like you’re slogging away but speaking into a void?

Well, it’s time to forget about working harder and start working smarter, and that’s where clever content repurposing comes in.

If you think repurposing is lazy and ineffective, you’re thinking spam.

Repurposing isn’t about spamming the same content with a few words switched out; it’s about having a content strategy that maximizes the mileage you get from one piece of content and making sure it reaches a wide audience that consumes content in many different ways.

Repurpose On Purpose

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Do you feel overwhelmed at the prospect of meeting your content creation obligations every week? Does it sometimes feel like you’re slogging away but speaking into a void?

Well, it’s time to forget about working harder and start working smarter, and that’s where clever content repurposing comes in.

If you think repurposing is lazy and ineffective, you’re thinking spam.

Repurposing isn’t about spamming the same content with a few words switched out; it’s about having a content strategy that maximizes the mileage you get from one piece of content and making sure it reaches a wide audience that consumes content in many different ways.

Repurpose On Purpose

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I’m a firm believer that you should NEVER use a piece of content just 1 time. You took the time to create it (which for some of us is harder to find the time than others), so you should get more miles out of those tires!

Complete Guide to Content Repurposing

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I’m a firm believer that you should NEVER use a piece of content just 1 time. You took the time to create it (which for some of us is harder to find the time than others), so you should get more miles out of those tires!

Complete Guide to Content Repurposing

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Let’s talk about content planning. 💯

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or to get your message in front of more people, then you need a really great content plan!

This week we are chatting all about what it takes to create a great content plan for the new year. 🥳

Is Your Content and Social media ready for 2022?

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Let’s talk about content planning. 💯

It’s the end of the year so most people are in goal setting mode. Have you set your goals for 2022? Even if you haven’t set them, I’m sure you are thinking about them.

If one of your goals is to get more visible next year or to get your message in front of more people, then you need a really great content plan!

This week we are chatting all about what it takes to create a great content plan for the new year. 🥳

Is Your Content and Social media ready for 2022?

Read this post →

Imagine being on your way to work and craving a cup of coffee.
What would you do if you saw a sign for a pop-up coffee truck on the street corner?
You’d be there quicker than you could say, “one black Americano please”! Why? Because you had a problem and that business owner offered you a solution.
Enter the power of identifying peoples’ pain points.
If you can do something similar in your content marketing, then get ready for better engagement and a higher ROI every time. Sound good?
This week, we are chatting about finding and solving your customer’s pain points in your content.

How to Find and Solve Your Customers’ Problems in Your Content

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Imagine being on your way to work and craving a cup of coffee.
What would you do if you saw a sign for a pop-up coffee truck on the street corner?
You’d be there quicker than you could say, “one black Americano please”! Why? Because you had a problem and that business owner offered you a solution.
Enter the power of identifying peoples’ pain points.
If you can do something similar in your content marketing, then get ready for better engagement and a higher ROI every time. Sound good?
This week, we are chatting about finding and solving your customer’s pain points in your content.

How to Find and Solve Your Customers’ Problems in Your Content

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Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

4 Tips to Creating a Killer Social Media & Content Strategy for 2022

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Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

4 Tips to Creating a Killer Social Media & Content Strategy for 2022

Read this post →

Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

Five Simple Ways to Organically Generate Leads This Holiday Season

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Getting more leads for your business can be difficult. You need to figure out how to speak to your ideal client, address their problems, and offer solutions. It takes time to engage and ask for the sale.

I get it!

But it doesn’t have to be super challenging to generate leads organically without paid ads. And often, it’s just remembering to go back to the basics.

Today I’m sharing some of my favorite — and often overlooked — ways to generate organic leads and fill the top of my funnel.

Five Simple Ways to Organically Generate Leads This Holiday Season

Read this post →

Whether it is on your website, social media, or a blog, your online content can be an insanely powerful tool for your business.

From simply spreading the word to connecting with customers, there are so many benefits for users to reap.

However, you can only reap these benefits if people actually see your content.

So, how can you gain organic visibility?

7 Ways to Increase the Visibility of Your Online Content

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Whether it is on your website, social media, or a blog, your online content can be an insanely powerful tool for your business.

From simply spreading the word to connecting with customers, there are so many benefits for users to reap.

However, you can only reap these benefits if people actually see your content.

So, how can you gain organic visibility?

7 Ways to Increase the Visibility of Your Online Content

Read this post →

What role does online visibility play in the sales process? Pretty much everything.

To get sales you need to attract people. You could offer the best product or service in the world but if nobody sees it, nobody will buy it and as pretty much all customers are online, being visible in a crowded market is crucial.

So the real question is how do you increase your online visibility so you can capture as many people as possible and invite them to take the next steps with you?

What Is the Point of Online Visibility?

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What role does online visibility play in the sales process? Pretty much everything.

To get sales you need to attract people. You could offer the best product or service in the world but if nobody sees it, nobody will buy it and as pretty much all customers are online, being visible in a crowded market is crucial.

So the real question is how do you increase your online visibility so you can capture as many people as possible and invite them to take the next steps with you?

What Is the Point of Online Visibility?