Great content is essential to attract your ideal audience and establish yourself as a credible resource.
However, if you’re using content the wrong way or following trends that don’t actually work, it can have the opposite effect. In fact, 58% of businesses say that they’re not effective at content marketing.
So how can you be successful with your content marketing?
You’ll need to stray away from the common misconceptions surrounding content marketing and make sure that you’re not using a fake tactic in your content marketing plan.
This week, we cover five content myths that can seriously hurt your business.
Myth #1: Content Marketing Is Not Important for My Company
Some businesses believe that content marketing does not play a role in the ultimate success of their business.
However, in a time where most shoppers use Google to find the products and services they need, content marketing is necessary to increase your sales and find the growth you need.
Think about it, content provides context to the keywords that people are searching for – and without good content, you won’t rank in Google’s search engine – and you won’t be found on social media – making your business less visible.
Myth #2: Social Media Plays No Impact On My Content Strategy
Companies avoid social media for many reasons, such as the lack of sales, not knowing how to use it, or the fear that social media is a waste of time.
But – news flash – most of your customers are already on these platforms. Just because you don’t see an immediate return, doesn’t mean your efforts aren’t helpful. (We are chatting more about social media ROI in a few weeks – so stay tuned.)
By sharing content on social media, you get to build relationships with your customers that you wouldn’t have the opportunity to otherwise. It’s a chance to show the world why they should work with you, how awesome you are, and the day-to-day life of your business.
Social media is one of the best ways to build the know, like, and trust factor with your ideal client.
Myth #3: I Can’t Hire Professionals To Create My Content
Some companies refuse to hire professionals to help with their content needs. But, if you aren’t creating great content (or creating content at all), then you are missing the boat on sharing your message online.
By hiring a professional company, you can get help with your content marketing strategy and ensure that the content being published to your website and social media channels is helping your company, not hurting it.
We help our clients with content repurposing. They create one original piece of content a week (typically a video or podcast) and we use that to connect with their ideal clients on social media, in email marketing, and on their website. It’s a simple way to outsource while keeping your message consistent.
Myth #4: No Follow Up Is Needed Once Content Is Posted
You may believe that once you’ve posted your blog post, you can completely forget about it and move on.
I hate to break it to you, but content and social media are not set-it-and-forget-it types of things. You need to engage with those people who take time to engage with your posts. And you need to monitor the analytics.
Do they like the post?
Does it gain a lot of traction?
How did people find the post?
Where do people go after visiting your post?
When you check your analytics, you know if the topic was a dud or a winner, so you can move on or create more like it.
Myth #5: Content Should Only Focus On My Business
Some companies believe that the content they produce should only focus on their products or services. This is not always true and can actually hurt your company more than it helps!
Instead of solely focusing on what you do best, create content around tips for specific topics relevant to your target audience’s interests.
By taking time to highlight something valuable to your audience instead of directly selling a product or service, you’ll be able to relate with your ideal clients and increase traffic.
For example, I talk a lot in my content about my littles. They are my lifeblood and joy and super easy to talk about in my stories because they are so fun. When I post about my kids, my ideal clients usually get excited too because they get to see the personal side of my life and not just the business side of things.
Moving Forward From Common Content Myths
If your content strategy is not producing the ROI you’re looking for, it may be time to seek some additional help.
Good news though! Next Wednesday (September 1st), I’m hosting a free training in the Content With Kristy group on Facebook. We are talking more about how Content Repurposing can help dispel some of these myths too. I’ll show you how we turn ONE piece of content into 15 different types of content… in just ONE hour a week.
I hope you’ll join us!