Content marketing has been essential to a business’s success for years. Google will prioritize content that best aligns with what users are searching for through specific inquiries or keywords. While content is still relevant when it comes to increasing your rankings, reputations, and overall online presence, it’s essential that your content is created the right way, or else it could actually backfire.
This would mean wasting money and time, lower search rankings, and damaging your overall reputation.
This post will discuss a few crazy ideas that companies have tried with their content creation that has not turned out the way they had hoped.
- Adding “Fluff” To Your Content Pieces
According to Hubspot data, which analyzed their own blog posts in this survey, they published that the ideal blog post length should be between 2,100 and 2,400 words. This created a wave of panic as small businesses and individuals started to switch to longer-format posts to check off the word count requirement.
However, this didn’t turn out exactly as most companies had hoped. The problem with trying to reach a specific word count is that not every topic needs that long of a post.
For example, if you’re writing a post that answers a question and can be done in under 500 words, you should opt for that length. Quality is always going to be more important than quantity. What businesses make the mistake of doing is trying to stuff as much information into one post, even if it doesn’t quite fit with the topic at hand, just to reach the ideal length.
It’s better to have high-quality, SEO-optimized short content than long, drawn-out information. What content creators should really be focused on is creating content that:
- Uses Proper Headings: Headings are essential for your content pieces. Using H1, H2, H3 tags for your titles will help keep everything organized and make it easier for readers to navigate.
- Incorporating Various Media Formats: Instead of focusing on text alone, can you add photos, videos, or other content into your content to make it more exciting and engaging.
- Find The Right Keywords: It’s essential to find the right keywords for your blog posts. This will help to increase relevancy and have more content that aligns with what people are searching for online. You don’t want to choose over saturated keywords or phrases that barely rank!
- Provides Instant Value: There’s no need to wait until the end of your post to provide value. You should be able to answer questions, give advice in a few sentences or explain how you’re going to add some type of solution-based content that can answer the question that users searched for. If your readers can’t figure out what your content is about in the introduction, they’ll click out of your content and find another source.
2. Writing A Generic Headline
You could write excellent content that provides all the information readers would need, but if you don’t find the right headline, you might never reach your audience in the first place.
Think about the articles and content you enjoy reading. They all use headlines that gain your interest so that you’ll click and read the entire article. If the title provided no information or was very generic, you likely continue scrolling past that information.
For example, if you’re writing a post on how to bake bread, and you title your article “Bake Bread,” you’re not going to reach much of your audience. Sure, it kind of describes your content, but it doesn’t catch the reader’s attention or explain what they’re going to learn.
A better headline might be “The Easiest Bread Making Hacks You’ve Never Heard” or “How To Make Bread: 3 Easy Steps”.
Both of these example headlines entice the reader in a completely different way. They demonstrate what they’re going to learn in the article and help readers understand the value of the content.
If you’re feeling unsure of how to write a killer headline, doing some basic research to see what other high-ranking articles use will help you come up with a few ideas.
My favorite tool to analyze my headlines is Sharethrough Headline Analyzer.
3. Copy Content Word-For-Word On Oversaturated Topics
Sometimes you might feel overwhelmed by the thought of creating content. I know I do!
You might feel like you don’t have the writing skills, money to outsource, or an idea of where to start. However, with a quick Google search, you can find hundreds of articles written on any topic. Sometimes companies try to take the easy way out by copying already written content word for word.
Not only is this completely unethical, it’s also plagiarism. Google doesn’t like it too much either. And it can stop your site from being indexed so no one will see your content.
Not to mention the potential legal ramifications.
Long story short, it’s not worth it to use someone else’s content.
But if you aren’t sure what to talk about in your content, start by defining those 4-6 cornerstone content topics (aka themes) for your content, then brainstorming ideas from there. If you want more info on that, check out ContentSimplifiedAcademy.com. It’s one of the first things you’ll learn there!
While it takes time and effort to create something original when there have been so many articles written about this topic before, it will help produce the best results in the long run.
And then you will have something amazing to repurpose!
Need Help Finding The Right Content Strategy?
We know that you’re busy, and while content marketing is a great way to build your brand’s awareness and increase traffic to your website, it can be time-consuming. That’s why Simply Online offers various marketing services – so you don’t have to do the hard work yourself! Check out our full line of services to get started.
Keywords: Content strategy, content creation, content marketing